Albuquerque ad agency keeps tabs on Super Bowl commercials

WHILE FOOTBALL FANS ARE
READY TO SEE THE NEW
ENGLAND PATRIOTS AND THE
ATLANTA FALCONS BATTLE
IT OUT ... OTHERS WIL BE
DRAWN TO THE LEGENDARY
SUPER BOWL COMMERCIALS.
NEWS 13'S AARON DRAWHORN
JOINS US WITH A SNEAK
PEEK AT WHAT WE CAN
EXPECT TO SEE THIS YEAR.
AARON?
SUPER BOWL 51 IS SET --
AND SO ARE THE ADS. FROM
FOOD TO FANCY
CARS... JUST LIKE EVERY
YEAR.... VIEWERS CAN
EXPECT LOTS OF FUNNY
SPOTS AND SOME THAT FALL
FLAT.
SUPER BOWL COMMERCIALS
CAN SCORE BIG TIME...
FROM HUMOR...
Betty White tackle TO
HISTORY.
Macintosh: "You'll see
why 1984 won't be like
1984."
Steve: "If it pays off,
it pays off big time."
STEVE McKEE IS PRESIDENT
OF
McKEE, WALLWORK AND
COMPANY.
Steve: "It's a big risk.
you're spending about
five million bucks just
for the time." HIS
ALBUQUERQUE- BASED AD
AGENCY STARTED
ADBOWL.COM 17 YEARS
AGO-- THE FIRST
REAL-TIME SUPER BOWL
COMMERCIAL RATING SITE
ON WHAT WORKS AND WHAT
DOESN'T.
"People vote from all
over the world." McKEE'S
GAVE HIS TAKE ON SOME
RELEASED 2017 ADS...
Intel Ad: "Intel 360
replay makes anything
look epic." TOM BRADY --
Q-B FOR THE NEW ENGLAND
PATRIOTS --
MAKES A CAMEO.
"I would call it a
little underwhelming."
Lexus: Music CAR
COMPANIES PAY BIG DURING
THE BIG GAME DAY TO
SHOWCASE THEIR SLEEK
PRODUCTS.
Steve: "I think the
Lexus dance theme spot
is kind of a punt."
Steve: "I tell you the
one to watch is
Mercedes."
Mercedes Ad: "Born to
be Wild" instrumental
THAT AD DIRECTED BY THE
COEN BROTHERS STARS
PETER
FONDA... A TAKEOFF ON
THE CLASSIC MOVIE "EASY
RIDER." MR. CLEAN ALSO
GETS A NEW LOOK THIS
SUPER BOWL.
Mr Clean Ad: "Sarah?
Clean enough?
"i thought the Mr Clean
commerical was creepy
in a word." FROM THE
PAST'S POPULAR HITS...
"We're back and we got a
wild one brewing here
at Bud Bowl." TO THOSE
SPOTS...
"I died from an
accident." WHOSE
MESSAGES WERE TOO
SERIOUS... THE
COMMERCIALS THAT MAKE
THE HALL OF FAME ALL
CONNECT AND TELL A
STORY.
ADS ARE GOING FOR FIVE
MILLION DOLLARS FOR A
30-SECOND SPOT.
THAT TRANSLATES TO
ROUGHLY 20 CENTS FOR
EVERY HOUSEHOLD
WATCHING. BACK TO YOU.
OKAY AARON. SUPER BOWL
51 AIRS A WEEK FROM
SUNDAY ON OUR SISTER
STATION... FOX NEW
MEXICO.
ADLIB TOSS TO WEATHER

Albuquerque ad agency keeps tabs on Super Bowl commercials

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