On the Sunday morning show model

What's interesting though is we've seen
a renaissance over the last five years.
Collective numbers for Sunday show is up.
- Yep. - Where, for instance, for regular
network news, the collective number is down.
- Yup. - So I do think there is interest
in more serious stuff, and I do think you
still have people who live everyday
lives Monday through Friday who do - are
interested in civics and still
see it as Sunday morning is the time to
sit back. And I do think it is the one
place that is sit-down television. You
know I always say there's a couple ways -
so when you watch the morning shows, when
you watch The Today Show, I always say, we
at the Today Show are trying to "Hey,
while you're making your coffee, watch us
over here", you know, we're trying to get
your attention. "Quick quick quick, watch
this segment for five minutes, please,
while you're getting your kids ready or
whatever you're doing, you're getting
ready for work". Sunday morning, you're
pouring yourself a cup of coffee. You're
sitting down on the couch. Maybe now
you have your iPad out, and you're
thumbing - you're scrolling through the
Times, you're turning it on. But
you're sitting down.
So you're not yelling at them for
attention, so it's a different style.
So it's still a place that you have a different
style of interview. You're still going to
have an opportunity to go a little bit deeper -
- Well, you have an hour so you can go long-form -
- A little longer every once in a
while. Like look, this last Sunday we just
did all healthcare.

On the Sunday morning show model

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