Videos with Impact: How to Maximize Your Video Content

hi I'm Julie from shotgun media welcome
to another episode of down the barrel
this week I'm going to talk to you about
videos of impact how you can maximize
your video content so stay tuned and
don't forget to subscribe the goal of
most brands these days is to connect to their
audiences through compelling and
authentic storytelling video offers this
opportunity in ways no other type of
medium can compare to leveraging the
benefits of sights and sounds brands
like old spice and coca-cola have become
known for their video content an
impactful video it will distinguish you
from your competitors because video by
its very nature has the ability to tap
into people's emotions ebooks and white
papers inform but video makes you feel
once your marketing strategy crosses
over into emotions you'll win over
lifelong customers but the simple
creation of a video isn't enough to make
this magic happen you need to know how
to make an impact these four tips will
help you maximize your video content
number one don't sacrifice story in
order to go viral everyone wants to go
viral these days and it makes sense
imagine the impact a video like
chewbacca mum could have if it were your
product or service in the spotlight but
going viral isn't everything and in fact
striving for that end goal can prove
disastrous for you you want to think
smaller yes smaller it's far more
effective for your content strategy to
create videos that appeals your narrowed
niche rather than to a huge irrelevant
group by narrow casting your message
you'll be able to hone in on your
audience's pain points this in turn will
attract qualified leads that could turn
into conversions and if you're lucky
your video might go viral as well number
two content that hits home for people
and robots first and foremost your video
should address the needs and concerns of
your audience the video should solve
problems and provide new information
that way your audience will see its
benefit and will also deem it worthy to
share with others but in order to get
your video to the masses you have to
think about those pesky robots as well
in other words you have to optimize your
video
search engines so how do you do that
a few easy to tackle tips include use
captions when possible not only concert
engines read these words on the screen
but users will appreciate them since
most people have the volume turned off
when they're watching a video use
transcriptions transcribe the videos
content and place that transcription on
the same page on your website where your
video is hosted this will make the video
easier to be discovered by Google allow
embedding you want to make it easy for
users to share and embed your video use
keywords what's your video about make
sure you have a narrow focus for your
videos and use your keywords in your
script as well as the title speaking of
titles your title and video descriptions
should be catchy and memorable as well
as keyword friendly number three size
does matter the data is in and here's
what you need to know you have eight
seconds to grab your viewers attention
before they wander elsewhere so make
sure your video has some pop from the
onset but beyond those few seconds try
to keep your video to around two to
three minutes in length mobile users
tend to stick around for as long as two
and a half minutes on average while
desktop users have a shorter attention
span and are more likely to bounce after
about two minutes number four think
about where to house your videos while
story plays an enormous role on the
impact of your video also important to
consider your video distribution
strategy most people produce a video
then share it on a few social networks
and wait for the clicks to come in the
best approach however is to embed your
video on a dedicated landing page on
your website and share it from there the
key here is to make the video the main
attraction of the landing page however
with this approach all the traffic your
video receives will follow forward on
your own site messaging and ideally your
call to action now we're not saying to
regard Facebook and youtube
distribution channels each site does
have its own scores of viewers you can
benefit from sharing your content with
but when it comes to actively promoting
your videos promote the version that on
your own site now it's your turn we all
know video production can be costly and
exhausting but these four tips should
help you see a greater
turn on your video content and get you
well on your way to bringing in scores
of new viewers and followers

Videos with Impact: How to Maximize Your Video Content

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