MSNBC Used To Lean Forward. Now They Lean Stupid.

MSNBC USED TO CONSIDER THEMSELVES A PROGRESSIVE
NETWORK, WHICH THESE DAYS SOUNDS KIND OF FUNNY.
THEY STILL HAVE
SOME PROGRESSIVE HOSTS, THROUGHOUT THAT ENTIRE TIME THEY
STILL HAD JOE SCARBOROUGH ON, THIS GIANT THREE HOUR BLOCK OF
CONSERVATIVE PROGRAMMING LED BY A FORMER REPUBLICAN CONGRESSMAN
WHILE THEY PRETENDED TO BE PROGRESSIVE THROUGHOUT, BUT NOW
THEIR INTENTIONS HAVE BECOME MORE CLEAR.
LET ME EXPLAIN.
THE
HUFFINGTON POST REPORTS --
THEY HAVE HIRED GEORGE WILL AS A CONTRIBUTOR FOR MSNBC AND
NBC NEWS, GEORGE WILL AS EVERYONE KNOWS IS DEEPLY
CONSERVATIVE.
HE HAS FACED CRITICISM FOR HIS ARGUMENTS
DOWNPLAYING THE SEVERITY OF CLIMATE CHANGE.
THE
ESTABLISHMENT HAS DECIDED IF YOU ARE AGAINST DONALD TRUMP, AND
GEORGE WILL IS, GREAT, I DON'T CARE ABOUT YOUR ODIOUS POSITIONS
OTHERWISE, WELCOME TO THE NEW YORK TIMES, WELCOME TO MSNBC.
THAT'S PART OF THE PHENOMENON, BUT IT'S ONLY A SMALL PART.
IF
YOU ARE A RIGHT-WINGER, MSNBC WOULD LOVE TO HAVE YOU.
THAT IS
THEIR NEW PATTERN, AND IT'S OBVIOUS.
BUT LET ME GIVE YOU ONE
MORE THING ABOUT GEORGE WILL IF YOU ARE UNCONVINCED OF HIS
CONSERVATISM.
I'VE BEEN WATCHING GEORGE WILL MY ENTIRE LIFE HERE
IN AMERICA, ANYONE WHO HAS KNOWS THAT HE IS AS RIGHT-WING AS IT
GETS.
JUST BECAUSE YOU DON'T LIKE DONALD TRUMP DOESN'T MEAN
YOU AREN'T DEEPLY CONSERVATIVE.
HE SAYS --
YEAH, I MEAN, IT'S SO COMMENTED TO GET RAPED ON
COLLEGE CAMPUSES, THAT'S WHY YOU WOULD WANT A STATUS LIKE THAT.
SO WELCOME TO MSNBC, WHERE WE LEAN FORWARD.
NO, WE LEAN BACK.
WE SIP ON GIN AND JUICE.
OR MAYBE WE LEAN RIGHT IN THE
MIDDLE.
THEY TOOK OUT AN AD IN THE NEWSPAPER, PEOPLE MIGHT BE
SURPRISED IN THE DIRECTION WE ARE GOING, THEY HAD A BUNCH OF
RIGHT-WINGERS.
WE AREN'T SURPRISED ANYMORE.
IN FACT, RYAN
GRIM HAD A GREAT ARTICLE EXPLAINING --
ISN'T THAT PERFECT?
TAKE THE ONLY THING ON TELEVISION THAT
WAS VAGUELY PROGRESSIVE AND DECIDE TO GO IN A MORE
"CENTRIST" DIRECTION.
CENTRIST AS IN DON'T WALK THE BOAT.
COMCAST IS PART OF THE BOAT, WHY ROCKET?
WE ARE A
MULTIBILLION-DOLLAR MEDIA ORGANIZATION, WHY WOULD WE WANT
TO ROCK THE BOAT?
BRING IN BRIAN.
BRIAN, TELL US FUN LITTLE
TALES ABOUT HOW THINGS ARE GOING.
I SAID THIS A MILLION
TIMES, I KNOW BRIAN WILLIAMS A TINY BIT, HE GOT A RAW DEAL,
BILL O'REILLY LIED 1000 TIMES WORSE THAN BRIAN WILLIAMS, AND I
SAID IT AT THE TIME IN THE
ORIGINAL CONTROVERSY AROUND
BRIAN WILLIAMS, THE BIGGER PROBLEM IS THAT BRIAN WILLIAMS,
AROUND THE REST OF NBC NEWS, IN DAYS WHEN THEY WERE LED BY ANDY
LACK, THE GUIDE NOW IN CHARGE, WAS HOW CAN I SERVE THE PEOPLE
IN POWER?
THEY WOULD BRING ON GENERALS, WOULD NOT IDENTIFY
THEM AS WORKING FOR DEFENSE CONTRACTORS, AND THOSE FORMER
GENERALS WOULD GO, WHAT WE NEED IS MORE WAR.
IF WE ONLY HAD MORE
WAR EVERYTHING WOULD BE GREAT.
LET'S ROLE IN THOSE ABRAMS
TANKS, MCCAFFREY WOULD SAY, AND HE WORKED FOR THE GUYS WHO MADE
ABRAMS TANKS.
AND THEY NEVER DISCLOSED THAT ON MSNBC.
THAT'S
THE HEART OF THE PROBLEM.
NOW THEY WANT TO GO MORE IN THAT
DIRECTION, AND THEY CALL IT "CENTRIST."
IT'S NOT CENTRIST,
IT'S PRO-STATUS QUO, PRO-MULTIBILLION-DOLLAR
CORPORATIONS, PRO ALL THE THINGS PROGRESSIVES ARE NOT INTERESTED
IN.
I SHOULD BE THRILLED, SOMEONE TOLD ME THIS THE OTHER
DAY -- YOU RUN A NEWS NETWORK THAT SUCCESSFUL ONLINE THAT
ACTUALLY IS PROGRESSIVE, THEY ARE THROWING THEIR AUDIENCE THAT
YOU.
HERE TAKE ALL MY AUDIENCE AND HAVE THEM WATCH THE YOUNG
TURKS INSTEAD.
YOU SHOULD BE HAPPY ABOUT THAT.
WHAT KIND OF
BUSINESSMAN ARE YOU?
ON THE KIND OF PERSON WHO WANTS AS MANY
PEOPLE TO DO WHAT WE'RE DOING AS POSSIBLE SO THE MESSAGE GETS
OUT, SO THERE'S A BALANCE AND HOW WE COVER THESE ISSUES.
THERE
IS NO BALANCE ON TV.
EVERYONE THINKS THE ESTABLISHMENT IS
AWESOME.
HILLARY CLINTON IS DEFINITELY GOING TO WIN, SHE'S
THE BEST CANDIDATE.
OKAY.
A SENIOR MSNBC SOURCE FROM INSIDE
THE BUILDING SAYS --
THOSE ARE THE THREE PROGRESSIVE HOSTS LEFT --
ISN'T THAT AMAZING?
YOU HAVE GOT PROGRESSIVES DOING WELL, THE
ONLY THING DOING WELL ON MSNBC, AND THEY ARE LIKE, OH, IF THEY
WEREN'T DOING SO WELL I COULD FIRE THEM.
WHY DO YOU WANT TO
FIRE THEM IN THE FIRST PLACE?
SHOULDN'T YOU BE HAPPY THAT
ANCHORS ON YOUR NETWORK ARE DOING GREAT?
NO, THEY DON'T WANT
THAT LIBERAL MESSAGE OUT THERE.
THINK ABOUT IT -- COMCAST HAS SO
MUCH MONEY ON THE LINE WHEN IT COMES TO THEIR MERGERS, WHEN IT
COMES TO NET NEUTRALITY, ALL THESE ISSUES WHICH THEY ARE
DEEPLY RIGHT-WING ABOUT.
SO MSNBC IS A TINY PORTION OF THE
COMCAST BUSINESS, SO FOR THAT TINY PORTION, EVEN IF THEY DO
BETTER, THEY DO BETTER IN THE RATINGS AND MAKE A LITTLE BIT
MORE REVENUE, IT'S NOTHING COMPARED TO THE PARENT
CORPORATION AND THEIR OVERALL INTERESTS.
SO, WOW, RACHEL
MADDOW AND CHRIS HAYES MADE A LITTLE BIT MORE MONEY FOR MSNBC
-- WHO CARES?
GET ALL THOSE PROGRESSIVES OFF THE AIR.
ANDY
LACK -- WE NEED A CORPORATE HACK, SEND IN ANDY LACK, HE
COMES AND HE SAYS YOU WILL FIRE ALL YOUR PROGRESSIVES BECAUSE WE
NEED TO PUT RIGHT-WING PROPAGANDA OUT THERE BECAUSE
THAT IS WHAT OUR PARENT CORPORATION WANTS.
RIGHT-WING
PROPAGANDA KILLS NET NEUTRALITY, WE MAKE BILLIONS MORE, WHO CARES
ABOUT YOUR SILLY RATINGS?
FIRE THEM ALL.
NOW IT'S UNCOMFORTABLE
AND AWKWARD TO FIRE HOSTS THAT ARE DOING REALLY WELL -- RACHEL
MADDOW AND THE MOST IMPORTANT DEMOGRAPHIC IS BEATING ALL THE
OTHER CABLE NEWS OUTLETS.
THAT'S SO UNFORTUNATE, THAT WE ARE
WINNING.
OTHERWISE WE COULD GET RID OF HER.
THAT'S NOT ME SAYING
IT, IT'S PEOPLE INSIDE MSNBC SAYING IT.
BUT IT'S OKAY, THEY
HAVE A BRILLIANT NEW PLAN, THE CENTRISM WILL WORK WELL.
THEY'VE
COME OUT WITH NEW ADS, THEY AREN'T FEATURING THEIR STARS,
THE PEOPLE DOING WELL IN THE RATINGS, THEY ARE FEATURING
NEUTRAL, BLAND, DON'T ROCK THE BOAT JOURNALISTS.
AND THEY BRAG
ABOUT IT, HERE IS CHUCK TODD'S NEW AD.
RULE NUMBER 10, SECTION 2A STATES A PLAYER SHOULD NOT RUN
WITH THE BALL WITHOUT DRIBBLING IT.
THAT'S THE RULE.
BUT WHAT
ABOUT OUR POLITICS?
ARE THERE ANY RULES ANYMORE?
AND IF SO,
WILL ANYBODY PLAY BY THEM?
THESE DAYS, POLITICS COULD USE A
LITTLE REFEREEING.
AND WE ARE NOT AFRAID TO BLOW THE WHISTLE.
THEY DID AN AD WHERE THEY SAID THEY ARE NOT AFRAID TO BLOW.
THE WHISTLE.
YOU ARE BRAGGING ABOUT BEING THE NEUTRAL REFEREE?
YOU THINK
THAT WILL GET YOU AN AUDIENCE?
REMEMBER, EVERYBODY, WE ARE NOT
PROGRESSIVE.
WE ARE A NEUTRAL REFEREE.
WE WILL BLOW THE
WHISTLE.
HEY, DONALD, DON'T DO THAT.
NO, NO, WE ARE NEUTRAL
THOUGH.
WE DON'T CARE WHO WINS, WE ARE JUST THE REF.
DONALD
TRUMP WINS?
GREAT.
REPUBLICAN PARTY WINS?
GREAT.
I'M JUST THE
REF, I'M JUST BLOWING THE WHISTLE.
MAYBE I'M WRONG, MAYBE
YOU GUYS WILL LOVE IT.
IF YOU LIKE "CENTRISM" LIKE THAT, IF
YOU THINK WORKING FOR THESE MULTIBILLION-DOLLAR
MULTINATIONAL CORPORATIONS AND SUPPORTING THEIR INTERESTS OVER
THE INTERESTS OF THE AMERICAN PEOPLE IS A WONDERFUL IDEA, GO
SUPPORT MSNBC.
HONEY, YOU HAVE TO SEE THIS, HE BLEW.
HE BLEW
THE WHISTLE.
THAT'S AMAZING PROGRAMMING.
BUT IF YOU ARE A
PROGRESSIVE -- LET ME SHOW YOU THE BLOODBATH.
THESE ARE THE
PROGRESSIVES MOVED OUT OF MSNBC LATELY.
THIS DOES NOT INCLUDE
DYLAN RATIGAN, ME, ANY OF THE PEOPLE BEFORE THE ANDY LACK ERA.
THE CYCLE HAD A LOT OF PROGRESSIVES, REVEREND AL
SHARPTON GONE, MELISSA HARRIS-PERRY, TOURE -- I'M
NOTICING A PATTERN HERE, A LOT OF AFRICAN-AMERICANS GONE.
ADAM
HOWARD, JAMIL SMITH, TAMRON HALL, STEVE KORNACKI, SUPPORTED
BY RACHEL MADDOW, OR BROUGHT IN BY HER.
ED SCHULTZ, WIPED OFF
THE FACE OF THE.
IF YOU ARE A PROGRESSIVE, GO ON, GIT.
CHUCK
TODD HAS BEEN AT NBC FOR A LONG TIME, THEY BROUGHT HIM BACK TO
MSNBC, HE HAD MISERABLE RATINGS BUT THEY ARE LIKE, COME ON BACK,
CHUCK.
KNOW HE HAD THE DAILY SHOW WHERE HE BLOWS WHISTLE
AFTER WHISTLE.
THEY GAVE MARK HALPERIN AND JOHN HEILEMANN A
SHOW.
IT WAS AN EPIC DISASTER IN THE RATINGS, IT GOT CANCELED,
BUT DON'T WORRY, YOU CAN CATCH THEM ON MORNING JOE EVERYDAY.
CONSERVATIVES MOVED IN, THEY ROT IN MEGYN KELLY, PAID HER A TON
OF MONEY, GRETA VAN SUSTEREN ISN'T NECESSARILY CONSERVATIVE,
SHE'S MORE OF AN ENIGMA -- NICOLE WALLACE WORKED FOR GEORGE
W. BUSH, GREAT, BRING HIM IN.
HUGH HEWITT, CONSERVATIVE TALK
SHOW HOST, BRING HIM IN.
WE LEAN CORPORATE, AND A LITTLE BIT MORE
RIGHT-WING.
WE LEAN CENTER-RIGHT.
IS THERE A MORE
DISASTROUS BATTLE PLAN IN MEDIA TODAY?
ANYWAY, I SHOULD BE
THRILLED, BUT LET'S HOPE THAT THE THREE PRIMETIME ANCHORS CAN
HOLD ON FOR DEAR LIFE BECAUSE WHAT I CARE ABOUT IS OUR IDEAS
ARE RIGHT, WE CARE ABOUT FACTS, SO THERE HAS TO BE SOME SORT OF
COUNTER BALANCE TO FOX NEWS, AND YES, THE ESTABLISHMENT POINT OF
VIEW ON CNN AND ALMOST ALL THE OTHER NEWS NETWORKS, IF YOU WANT
A PRO CORPORATE MESSAGE THAT TELLS YOU TO BOW YOUR HEAD, NOT
CARE ABOUT THE NEWS, THERE ARE A THOUSAND OPTIONS ON TV.
THEY ARE
IN THE MIDDLE OF KILLING THE VERY LAST OPTION ON TELEVISION.
IT'S OKAY, YOUNG TURKS IS RISING NOT JUST ONLINE BUT SOON YOU
WILL BE ABLE TO WATCH IT EVERYWHERE.
BUT FOR THE MOMENT
BEING, HANG IN THERE, HAYES, MADDOW, AND O'DONNELL.
THE REST
OF MSNBC HAS BECOME A WASTELAND.
MAYBE I'M WRONG, LET'S ASK OUR
AUDIENCE.
MSNBC POLL.
IS MSNBC PROGRESSIVE?
MAYBE SOME OF YOU
STILL THINK IT'S WONDERFUL, CHUCK TODD, YOU ARE PROGRESSIVE,
YOU WANT HIM AT THE HELM OF THAT WHISTLE.
GRAB THE WHISTLE,
CHUCK, GET IN THE GAME.
GO VOTE IN
THAT POLL.

MSNBC Used To Lean Forward. Now They Lean Stupid.

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