>> THE REELECT CAMPAIGN OUT WITH
ITS FIRST AD IN MAY OF 2017.
JUST WHAT'S THE STRATEGY?
WHAT'S THE STRATEGY?
>> HE'S GETTING WHACKED IN THE
MEDIA FOR NOT FULFILLING HIS
CAMPAIGN PROMISES.
SO HE WANTS TO TURN IT INTO GOOD
PAID MEDIA.
THE PROBLEM IS THAT THERE'S SOME
FACT
FACTUAL INACCURACIES IN THERE.
SAYING THAT HE HAS THE BIGGEST
TAX CUT PLAN IN HISTORY OR
HOWEVER THEY CHARACTERIZE IT,
THAT IS A --
>> THAT'S HIS TAX CUT PLAN.
>> GETTING THAT PASSED IS GOING
TO BE VERY DIFFICULT IF NOT
IMPOSSIBLE IN THIS POLITICAL
ENVIRONMENT.
SO IT'S --
>> DID YOU SEE ON THE SCREEN
WHEN THEY WERE SAYING BIGGEST
TAX CUT PLAN IN HISTORY?
ON THE SCREEN IT SAYS BIGGEST
TAX CUT IN HISTORY WHICH IS A
LITTLE BIT DIFFERENT.
>> CLAIMING CREDIT FOR 500,000
JOBS WHICH NOTHING HE'S DONE AT
THIS POINT IS AFFECTING THE JOB
MARKET.
FAIR TO SAY HE DID CUT
REGULATIONS.
HE CAN CONFIRM A SUPREME COURT
JUSTICE, BUT THE ECONOMY TAKES A
LOT LONG TORE MOVE.
>> AT THE END OF THE AD THEY
HAVE HIM SHAKING HANDS WITH A
PICTURE OF HIS NATIONAL SECURITY
ADVISER WITH A UNIFORM WHICH
VIOLATES THE -- THAT'S GENERAL
McMASTER FAULT.
WHAT IS THE STRATEGY?
I WAS TALKING TO A FRIEND OF THE
PRESIDENT OVER THE WEEKEND WHO
SAID HE'S REALLY FRUSTRATED.
HE THINKS HE IS GETTING A BAD
RIDE.
I SAID I DON'T GET A VOTE ON
OBAMACARE APPEAL.
WE DON'T GET TO VOTE ON BORDER
WALL FUNDING.
HE SAID HE'S NOT GETTING ENOUGH
CREDIT FOR THE TEMP MENTAL
CHANGES IN WASHINGTON AND HE'S
MAD ABOUT IT AND HIS STAFF IS
FRANTIC TO TRY TO FIND THINGS TO
PROP HIM UP.
>> WHAT IS SO FASCINATE SUGGEST
HE SAID THIS WHOLE 100 THING IS
PHONEY.
IF IT'S PHONEY, WHY ARE YOU
PUTTING OUT AN AD?
WHY ARE YOU HAVING MULTIPLE
BRIEFING RECEPTIONS IF YOU'RE
BUYING INTO IT.
OF COURSE WE'RE GOING TO
EVALUATE YOU AFTER 100 DAYS.
LOOK, WE ALWAYS TALK ABOUT THE
PERMANENT CAMPAIGN.
THIS IS LITERALLY THE PERMANENT
CAMPAIGN.
WE ARE IN FACT FOUR YEARS AWAY
FROM THE NEXT PRESIDENT TAKING
THE OFFICE AND WE'RE GOING TO
CONTINUE TO HAVE A CAMPAIGN AND
THAT'S WHAT HE'S MOST SUCCESSFUL
AT.
>> YOU CAN DISCOUNT THE
IMPORTANCE OF AN APPROVAL RATING
IN TRYING TO GET YOUR AGENDA
THROUGH CONGRESS.
WEAKENED PRESIDENT WHO IS
UNPOPULAR, PARTICULARLY IN KEY
DISTRICTS, MAKES IT MUCH HARD
TORE SELL THINGS TO MEMBERS WHO
ARE SKITTISH ALREADY.
>> TO THAT POINT, SOME PEOPLE
TELL THE PRESIDENT SLOW DOWN.
SLOW DOWN.
GO ONE AT A TIME.
GET MORE INVOLVED IN ■THE
DETAILS.
DON'T GO OFF THE RAILS LIKE YOU
DID ABOUT THE OBAMACARE REPEAL.
THEY WANT TO PUSH FOR BOTH THIS
WEEK.
WE'LL SEE IF THEY HAVE THE
VOTES.
THEY PUT OUT A TAX REFORM
OUTLINE.
THAT'S A DEFENSIBLE WAY TO DO
IT.
YOU SEND UP YOUR OUTLINE TO SAY
HEY, MASSAGE YOURS TOWARDS OURS.
AND THE PRESIDENT SAYS WITHIN
TWO OR THREE WEEKS WE'RE GOING
TO GET INFRASTRUCTURE.
LISTEN.
>> WE ARE GOING TO DO
INFRASTRUCTURE VERY QUICKLY.
WE'VE GOT THE PLAN LARGELY
COMPLETED AND WE'LL BE FILING IT
OVER THE NEXT TWO OR THREE
WEEKS, MAYBE SOONER.
>> NOW, THERE'S 535.
I HAVE LONG BEEN OF THE OPINION
WHY THEY CAN'T THEY DO MORE ONE
ONE BIG THING AT A TIME BUT THEY
HAVE CONSISTENTLY THEY CAN'T.
>> HE ALWAYS SEEMS TO BE LOOKING
TO TURN THE CORNER TO THE NEXT
BIG THING WH.
WHEN HEALTH CARE WENT DOWN, HE
SAID WE'RE GOING TO DO TAXES
NEXT.
HE'S DONE WITH TAXES NOW THAT
HE'S PUT ON THE OUTLINE OF THE
PLAN.
I THINK THAT FOR TRUMP, HE'S
MUSED ALLOWED HOW HARD THIS JOB
IS, HOW THINGS ARE MORE
COMPLICATED THAN HE THOUGHT THEY
WOULD BE.
IT'S SIMPLER TO BE IN CAMPAIGN
MODE.
HE'S HAD SEVERAL RALLIES WHICH
PRESIDENTS HAVE NEVER DONE THIS
BEFORE.
THAT'S A MODE MUCH MORE
COMFORTABLE FOR HIM AND IT'S
EASIER TO COME UP WITH AN IDEA
THAN IT IS TO DO THIS SORT OF
HARD WORK OF BUILDING CONSENSUS.
>> HE GIVES HIMSELF AN "A."
WHEN ASKED WHY AREN'T THESE
THINGS BEING DONE, HE BLAMES THE
RULES.
>> I THINK THE RULES IN CONGRESS
AND IN PARTICULAR THE RULES IN
THE SENATE ARE UNBELIEVABLY
ARCHAIC AND SLOW MOVING AND IN
MANY CASES UNFAIR.
IN MANY CASES YOU'RE FORCED TO
MAKE DEALS THAT ARE NOT THE DEAL
YOU'D MAKE.
>> WELL, THIS IS THE JOB.
THIS IS THE JOB.
THE JOB -- HE ASKED FOR THIS
JOB.
NO ONE ASKED HIM TO RUN.
THIS IS THE JOB THAT HE TOOK.
THE FACT THAT HE DOESN'T KNOW
HOW TO WORK WITH THE SENATE A