What are the Main Benefits of Amazon Kindle Reviews to an Author

In this lecture, we will be talking about why you need to care about AMAZON reviews,
and how they can benefit you.
So, this is a research carried out and there are stats we will be discussing.
I will highlight some of the key points in this article.
I will also include a text document with a link to this article in case you want to read
it yourself.
So the first statement is actually quite important; 61% of customers read online reviews before
making a purchase decision, and they are not essential for e-commerce sites.
So AMAZON is one of the biggest e-commerce sites, and this research has been carried
out over multiple e-commerce sites.
So one of them is obviously AMAZON being one of the biggest ones, and obviously, in each
site, this number might differ.
But in general, many people read online reviews and make purchasing decisions based on that
because, if another person was happy with a product, then the new customer is also more
likely to be satisfied with the product as well.
And if the reviews are specific they can explain what they liked and disliked about a specific
product, making the product more -- attractive for new potential customers.
So users’ reviews are proven sales drivers and something the majority of customers will
want to see before deciding to make a purchase.
That is quite obvious because if they read them, over half of the people read the reviews.
That means they care about what other people wrote about a specific product, and therefore
they base their purchase choice based on that.
So here are more stats, and you can see according to Reevoo website -- with 50 or more reviews
a product can mean a 4.6% increase in conversion rates, and here again you can see 63% of customers
are more likely to make a purchase from a site which has user reviews.
So if you have reviews compared to a site that doesn’t have reviews, you ultimately
stand out, and as I have shown you on previous lectures; the AMAZON website you can see,
even in the search, when a product has reviews and when a product does not have a review
-- that automatically doesn't look very good.
Products with more reviews or even some reviews compared to products without any reviews will
get more visitors, and they can read the description and the reviews, and then you can convert
them to sales.
So, let's move onward with the steps.
So here was the thing I was mentioning before; consumer reviews are significantly trusted
12 times more than descriptions.
So, most people describe their products as being the best.
It either has a solution to your life problems, but people trust the reviews more than you
description because they know the description is used to try and sell the product.
Whereas the reviews are less controlled, unknown people can write anything and therefore we
trust the reviews more from a consumer perspective.
Also, another important stat according to Reevoo reviews product an average of 18% uplift
in sales.
So, just by getting reviews, on average you can increase your profits for sales, which
then results in an increase in profits by 18%, so that is quite significant, that is
almost one fifth additional sales just by having some reviews.
So these are the most common -- benefits, and most things that people think of when
they talk about reviews.
However, there are more benefits than that, that you should consider and that is SEO benefits
and that stands for search engine optimization if you didn't know this.
So since a review is written with a description, search engines can understand the content,
because they will read those reviews as well.
That means that there will be some keywords in the review that they will rank for.
So, for example, let’s say a book for time management.
A person will write about how it changed their weekly planning skills, and their weekly time
management, and for those specific keywords it will boost your rankings in search engines
such as GOOGLE, Bing, Yahoo.
So that is another crucial benefit because if you have more high rankings, people can
come to your product; not only from AMAZON website search engine but also from GOOGLE
and other places.
I am not sure with the AMAZON the exact algorithm, they don't quite disclose that, but I am pretty
sure that if you have more reviews compared to your competitors they can increase your
ranking in the AMAZON search as well.
Another great benefit is that you improve your rankings by having this: when people search for
product names plus review.
Because your product already has a review with it, that means your product qualifies
for this search and they are able to find your product easier on the search engines
as well.
So there are also other smaller benefits which I am not going to talk about because I feel
these were the main benefits, but I will put -- as I mentioned before, I will put a link
to this article in a text document so you can read this as well.
So to recap why you should care about AMAZON reviews is because you will boost the amount
of people going to your landing page because you have more reviews compared to your competitors.
You will improve your sales because people are reviewing the product, and potential customers;
they trust -- the reviews more than your description.
This also as a SEO benefit because -- on your page there are more keywords that search engines
can search or look through, and this means it will boost your rankings in sites like
GOOGLE.
Having more reviews will boost your rankings on AMAZON.
In future lectures we will be discussing a method which you can use to get the ball rolling,
so you can get the first initial reviews, and then you can boost your sales, then you
will start getting organic reviews, and then you don't need to put initial work into this
course anymore because you will keep getting more and more organic reviews.
So see you guys in the next lecture.

What are the Main Benefits of Amazon Kindle Reviews to an Author

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