TWITTER PIONEER WHO NOW STARS IN THE NETFLIX SERIES, THE RANCH.
PLEASE WELCOME ASHTON KUTCHER.
(CHEERS AND APPLAUSE) NICE TO SEE YOU AGAIN.
(APPLAUSE) >> THEY'RE FIRED UP.
>> Stephen: HOW IS YOUR SUMMER GOING SO FAR.
>> IT'S GOING AMAZING.
>> Stephen: YEAH.
>> MY WIFE WAS WORKING ON A MOVIE IN ATLANTA.
>> Stephen: MILA K, NIS.
>> YEAH, THAT'S HER.
SO I GOT TO SPEND THE LAST TWO MONTHS IN ATLANTA JUST RUNNING
AFTER THE KIDS AND HANDLING OUT.
>> Stephen: THAT'S NIGHT NICE.
>> YEAH, IT WAS TBREAT.
>> Stephen: DID YOU ENJOY ANY OF THE REGIONAL FOOD THAT
GEORGIA ALLOWS?
>> I GAINED LIKE TEN POUNDS, LIKE FOR REAL AM BETWEEN THAT
AND-- IT'S FUNNY, WHEN YOU DON'T WORK ALL DAY YOU CAN DRINK BEER
IN THE MIDDLE OF THE DAY AND IT'S AWESOME.
>> Stephen: I LACK FORWARD TO IT.
>> AN I FOUND, AND IT'S RIGHT HERE, I'M KEEPING IT.
>> Stephen: LET ME ASK YOU SOMETHING HERE, I HAVE A
QUESTION FOR YOU, YOU HAVE INVESTED IN UBER, SPOTIFY,
AIRBNB, SKYPE, YOU LIKE TO SUPPORT NEW TECHNOLOGIES THAT
ALLOW PEOPLE TO COMMUNICATE, HAVE COMMERCE IN NEW WAYS.
BUT LIKE IF I HAD A NEW IDEA, WHAT ARE THE QUESTIONS THAT YOU
WOULD BE ASKING ME ABOUT MY PRODUCT?
LIKE WHAT DO NEED TO KNOW BEFORE YOU GO YEAH, KUTCHER IS IN.
>> MY BIGGEST THING IS LIKE FOUNDERS FIRST.
SO I WANT TO KNOW-- .
>> Stephen: WHAT IS THAT, FOUNDERS FIRST.
>> SO I BELIEVE THAT THE FOUNDERS OF THE COMPANY, CUZ I'M
USUALLY INVESTING IN REALLY EARLY STAGE WHEN IT LIKE TWO
GUYS, A DOG AND A POWER POINT PRESENTATION.
>> Stephen: LIKE AIRBNB YOU JUMPED IN EARLY ON THAT.
>> YEAH, I THINK THERE WERE LIKE 20 OR 30 EMPLOYEES WHEN I
INVESTED.
IT WAS LIKE FOUR OR FIVE YEARS AGO OR SOMETHING.
BUT I WANT TO KNOW THAT THE IDEA IS AUDACIOUS AND THAT IT IS
SOMETHING THAT HAS LIKE A GIGANTIC TOTAL ADDRESSABLE
MARKET.
I USUALLY LIKE IT WHEN AT FIRST IT DOESN'T LAND IN YOUR EAR
RIGHT, LIKE IT ALMOST NEEDS TO SEEM NONSENSABLE.
LIKE THE IDEA THAT PEOPLE ARE JUST GOING TO SLEEP ON PEOPLE'S
COUCHES, AND LIKE EVERYONE IS BEING TO BE COOL WITH THAT, IS
LIKE,.
>> Stephen: IS THAT THE ONE THAT SURPRISED YOU THE POST
BECAUSE ALL THESE THINGS, SO MANY OF THESE THINGS THAT YOU
INVESTED IN HAVE BEEN SUCCESSFUL.
IS THERE ONE THAT TOOK OFF THAT YOU ARE LIKE THAT KIND OF EVEN
SURPRISES ME.
>> AIRBNB IS SHOCKING.
TO ME UBER WAS SHOCKING, THE FACT THAT EVERYONE WOULD PAY A
LITTLE MORE TO RIDE IN A BLACK CAR, LIKE DON'T WE JUST WANT TO
GET THERE.
AND ALL OF A SUDDEN IT TURNS INTO THIS JUGGER NAUGHT.
BUT THERE IS EVEN STUFF LIKE, THERE IS A COMPANY CALLED ACORNS
THAT WE JUST INVESTED.
>> Stephen: ACORNS.
>> AND THIS COMPANY IS IT'S BASICALLY LIKE A TIP JAR FOR
YOUR SPENDING.
SO WHEN YOU SPEND, YOU ROUND IT UP, YOU TIP IT AND YOU TIP IT
INTO ACORNS AND IT INVESTS IT FOR YOU IN AN INTELLIGENT
BALANCED PORTFOLIO.
>> Stephen: WAIT A SECONDED, SO I-- SO I, WHAT HAPPENS?
>> >> Stephen: I DIDN'T EVEN
HERE, SO I'M SPENDING MONEY WITH MY PHONE.
>> IT ROUNDS UP WHATEVER YOUR EXPENSES ARE TO THE NEAREST
DOLLAR.
>> Stephen: IS I GO BUY A COFFEE.
>> YEAH, SAY IT'S LIKE, YOU KNOW, 1.65.
IT WILL TAKE THE OTHER 35 CENTS AND IMMEDIATELY PUTS IT INTO
YOUR ACORNS ACCOUNT AND THEN IT BASICALLY LIKE STARTS TO
DIVERSIFY AND BUILD UP A SAVINGS PORTFOLIO FOR YOU.
>> Stephen: WHAT IF I PITCH AN IDEA T IS YOU WILL CAD THE
SYSTEM THAT I AM WORKING ON.
IT'S COMMUNICATIONS TECHNOLOGY COMPANY CALLED FLURPEE AND IN
FLURPEE WHAT YOU DO, YOU HAVE SOME SORT OF SENSOR IN YOURED
ABOUTEE THAT IS ALWAYS CHECKING ON YOUR HEALTH, LIKE WHAT YOUR
TEMPERATURE IS, YOUR ENDOKRINE SYSTEM AND IF I GET SICK, IT
SENDS A SIGNAL TO MY FRIENDS SAYING STEF SEN NOT FEELING
WELL, HE HAS A FEVER, MAYBE HE IS FEELING A LITTLE FLURPEE AND
PEOPLE ARE LIKE, IF I HAD KNOWN YOU WERE SICK I WOULD HAVE
BROUGHT YOU SOUP OR SOMETHING.
AND THEN SUDDENLY, SOUP, I DON'T EVEN HAVE TO ASK FOR IT.
FLURPEE.
(APPLAUSE) I'M IN, I'M IN, I LOVE IT.
I LOVE IT.
IT SOUNDS ABSURD.
>> Stephen: IT'S RIDICULOUS.
>> BUT MAYBE THAT'S THE NEXT BEST THING, ARE YOU GO TO
PROMOTE IT ON THE SHOW EVERY NIGHT, I'M DEFINITELY IN.
>> Stephen: OH YEAH, TOTALLY, TOTALLY.
>> I WILL FIND THE ENGINEER TO BUILD IT FOR YOU IF YOU ARE
GOING TO DO THAT.
>> Stephen: YEAH, JUST MAKE THE PROBE COMFORTABLE, THAT'S
ALL I ASK.
ARE YOU INVESTING IN ANYTHING FUN NOW THAT PEOPLE MIGHT BE
INTERESTED IN HEARING ABOUT?
I HEAR YOU HAVE A COW THING GOING ON.
>> OH, YEAH, I INVESTED IN A COMPANY CALLED COWLER.
IT IS BASICALLY A FIT BIT FOR COWS.
SEE IN THAT IS HOW I KNEW IT WAS GOOD!
I WAS-- .
>> Stephen: ARE COWS GETTING FLABBY?
WHY DO THEY NEED.
>> SO I'M AT THIS INCUBATOR AND PITCHING A HUNDRED COMPANIES.
>> Stephen: AND AN INCUBATE CERTIFICATE WHAT.
>> WHERE YOUNG TECHNOLOGY PEOPLE GO TO BUILD THEIR COMPANY FROM
THE GROUND UP.
IT IS LIKE A SUPPORTIVE COMMUNITY, HELPS THEM BUILD IT
AND A GUY PITCHES A FIT BIT FOR COWS AND EVERYONE LAUGHS.
AND I'M LIKE THAT'S FUNNY BUT IT'S NOT.
BECAUSE IF YOU THINK ABOUT DAREY COW PRODUCTION, YOU ACTUALLY
NEED TO KNOW EXACTLY WHEN THE COW IS PREGNANT IN ORDER TO HIT
THE CYCLES IN ORDER TO GET THE MILK FROM THE COW, RIGHT?
>> Stephen: SURE.
>> AND THE EXISTING INFRASTRUCTURE FOR THIS IS
RIDICULOUSLY EXTENSION-- EXPENSIVE AND NOT
BRILLIANTLY BUILT AND THESE GUYS ARE DOING IT AT A REASONABLE
PRICE THAT ACTUALLY INCREASES DAIRY PRODUCTION YIELD.
>> Stephen: THAT IS FROM KNOWING HOW MANY STEPS THE COW
TOOK THAT DAY.
>> HOW DO YOU KNOW THE COWS AREN'T JUST DOING THIS IN THE
FIELD, JUST SHAKING THEIR PAWS BECAUSE THAT IS WHAT EVERYBODY
JUST DOES, I'M AT 10,000.
>> I'M GOING TO GET THEM TODAY.
I'M GOING TO GET THEM TODAY.
>> IT TRACKS THE TEMPERATURE OF THE COW, IT TRACKS THE LOCATION
OF THE COW, SO YOU KNOW.
>> Stephen: WELL, THAT IS FLURPEE.
>> IT IS BASICALLY FLURPEE.
>> Stephen: I'M SUING THE DAMN COWS.
>> THEY STOLE YOUR IDEA.
>> Stephen: LAWYER UP, BESSIE.
>> THAT ONE IS A GOOD ONE.
THERE IS ANOTHER COMPANY WE JUST TESTIFY INVESTED IN CALLED
HOOKED, SWI REALLY COOL.
>> YEAH, HOOK!
ED.
>> THERE IS USERS AND THEY ARE HEAR.
>> Stephen: HE IS A PIRATE OUT THERE.
>> I THINK IT'S LIKE THE NEW FORM OF STORYTELLING WHICH IS
WE'RE SO USED TO READING TEXT MESSAGES.
>> Stephen: YAI YAI.
>> THAT WE ARE BUILDING A NARRATIVE EXEU TAITION IN OUR
BRAINS THAT IS FROM READING TEXT MESSAGES.
WHAT THIS DOES, IT JUST BASICALLY, IT IS STORYTELLING
BUT THROUGH A TEXT MESSAGE FORE MAT.
SO IT WILL START OUT, THE FIRST ONE WILL BE LIKE MOM, DON'T COME
UPSTAIRS.
AND THEN YOU CLICK IT AND THEN IT COMESES ALIKE WHAT?
>> Stephen: ALL WRITTEN BY 14 YEAR OLD BOYS.
>> IT'S AMAZING.
AND IT'S LIKE A HORROR STORY WHERE YOU ARE ENTHRALLED BECAUSE
ARE YOU SO USED TO THE EMOTIONAL RESPONSE THAT YOU GET FROM
READING TEXT MESSAGES.
>> Stephen: AND YOU ARE HOOKED ON THE STORY.
>> AND YOU'RE HOOKED.
>> Stephen: OH, WOW, I'M IN, I'M IN.
>> YOU WANT IN ON THAT ONE.
>> Stephen: I'M IN FOR $40.
>> AND THE COW ONE TOO.
>> Stephen: COW ONE.
>> COWLER AND HOOK.
>> Stephen: WHY SHOULD I BUY THE COW WHEN I CAN GET THE MILK
FOR FREE, ASHTON KUTCHER.
NOW WERE YOU A TWITTER PIONEER, YOU WERE THE FIRST PERSON TO HIT
A MILLION PEOPLE ON TWITTER.
>> YEAH.
>> Stephen: OKAY, WHAT DO YOU THINK, OUR PRESIDENT HAS MADE
A-- HAS NOTHING TO DO WITH POLITICS.
>> NOTHING TO DO.
>> Stephen: I'M JUST ASKING, OUR PRESIDENT HAS MADE A BIT OF
A CAREER LAST FAW YEARS ON TWITTER AND NOW HE IS THE MOST
POWERFUL TWITTER USER IN THE WORLD.
WHAT DO YOU THINK OF THE WAY HE TWEETS.
HAVE YOU GOT ANY CRITIQUE OF HIS USE OF THE TECHNOLOGY?
>> JUST AS A PIONEER, I'M JUST ASKING AS A PIONEER, NOT A
POLITICAL CONSULTANTS.
>> OKAY, SO HERE IS WHAT I WILL SAY.
WHEN TWITTER FIRST STARTED, WHEN I FIRST GOT ON TWITTER, YOU
COULD ACTUALLY KIND OF SAY WHATEVER YOU THOUGHT.
AND GET HIGH QUALITY FEEDBACK LOOPS REALLY, REALLY QUICKLY AND
REFINE WHAT YOU THOUGHT AND THEN REPOST IT.
BUT IT WAS BEFORE MEDIA WAS REALLY FOLLOWING WHAT PEOPLE
WERE SAYING ON TWITTER.
AND SO IT WAS LIKE, YOU KNOW, YOU COULD PUT A FRAGILE IDEA OUT
INTO THE WORLD, AND GET HIGH QUALITY FEEDBACK AND THEN AMEND
IT AND THEN GO WITH WHATEVER YOU FELT.
AND NOW IT'S A BROADCASTING SYSTEM.
IT'S LIKE A GIANT BROADCASTING SYSTEM AND SO I THINK THAT HIS
TWEETS WOULD HAVE DONE A LOT BETTER FIVE YEARS AGO WHEN YOU
COULD SHARE AN IDEA THAT WASN'T FULLY BAKED.
>> WELL, HOLD ON.
AND I'M NOT-- I'M NOT SAYING THAT-- I'M HONESTLY NOT SAYING
THAT LIKE WHOLLY JUDGEMENTALLY.
BUT I KIND OF FEEL LIKE EMOTIONS CAN GET THE BEST OF YOU WHEN YOU
HAVE THAT BIG OF A MEGA PHONE.
AND SOMETIMES IT IS BETTER TO MUL IT OVER A BIT.
>> Stephen: DID YOU INVEST IN TWITTER?
>> NO.
>> Stephen: WHY NOT?
YOU WERE THE PIONEER, WHY DIDN'T YOU PUT THE CASH IN.
>> I WAS NOT THE PIONEER, I WAS JUST THE USER.
>> Stephen: WERE YOU A PIONEERING USER, HOW ABOUT THAT.
>> IT'S ACTUALLY THE THING THAT MADE ME START INVESTING IN
TECHNOLOGY, COMPANIES.
>> BECAUSE I REALIZED THE VALUE THAT I COULD BRING BY ADOPTING
IT AND PROMOTING IT.
AND I REALIZED THAT WOW, THERE IS A LOT OF VALUE THAT I LEFT ON
THE TABLE BY NOT HAVING EQUITY.
AND THE FOUNDER JACK DORSE WHEN HE STARTED HIS NEXT COMPANY
SQUARE BY ACTUALLY INVESTED IN THAT COMPANY.
>> Stephen: THAT'S THE THING, THE SWIPE THING.
>> YEAH.
WHICH IS DOING REALLY WELL AS A COMPANY ON THE PUBLIC MARKET
NOW.
BUT I INVESTED IN THERE.
SO I MADE GOOD ON-- HE HOOKED ME UP.
>> Stephen: ALL RIGHT, ALL RIGHT.
TELL THEM ABOUT FLURPEE, TELL HIM ABOUT FLURPEE.
>> I WILL.
>> Stephen: NOW YOU HAVE THE SECOND SEASON, SECOND SEASON?
WITH YOU BTS HE CALLED PART THREE.
>> YEAH.
>> Stephen: OF YOUR SERIES THE RANCH.
>> IT'S REALLY CONFUSING, LET'S JUST CALL IT PART THREA.
>> Stephen: BUT IT'S SEASON TWO.
>> SEASON TWO, PART THREE.
>> Stephen: THAT WOULD BE THE SIXTH INSTALLMENT, WOULDN'T IT.
>> IT IS THE THIRD-- IT IS-- .
>> Stephen: SIMPLE MATH.
OKAY.
SO IT'S CALLED THE RANCH.
IT IS A SITCOM ON NETFLIX, WHAT MADE IT RIGHT FOR NET IN FLICKS,
IS THERE BAD WORDS?
IS THERE SHALL.
>> YEAH, IT'S PRETTY RAUNCHY.
>> Stephen: THERE NEWEDDITY.
>> YEAH, THERE'S SOME, MOSTLY ME.
(APPLAUSE).
>> Stephen: IT'S A RANCH, I ASSUME THERE IS SOME AS ASSLESS
CHAPS GOING ON.
>> JUST ME.
>> Stephen: JUST YOU.
>> YEAH, THE THING, I GREW UP ON LIKE 80 SITCOMS, ROSANNE AND
LIKE, AND WAS LIKE FULLY, LIKE, IN WITH THESE FAMILIES THAT WERE
LIKE MID WESTERN FAMILIES THAT FELT LIKE MY FAMILY.
>> Stephen: FROM IOWA.
>> I AM FROM IOWA, AND SO I-- AND I RELATED TO THAT
FAMILY.
LIKE I ACTUALLY, LIKE WAS ABLE TO SORT OF EXERCISE IDEAS
THROUGH WATCHING THE SHOW.
AND LAUGH WITH THIS FAMILY AND REALIZE THAT WE WEREN'T THE
ONLY, YOU KNOW, POOR MIDDLE CLASS FAMILY TRYING TO STRUGGLE
AND GET BY IN THE WORLD.
AND THAT THERE WAS SOMEONE ELSE OUT THERE LIKE US.
AND I LOOKED AROUND AT WHAT WAS ON TELEVISION AND THERE WAS
NOTHING THAT WAS REPRESENTING THAT COMMUNITY.
AND ESPECIALLY WITH, IN THE MIDDLE OF THE COUNTRY WITH
CONSERVATIVE BELIEFS, ON A RANCH THAT'S BEING TORN APART BY
GLOBALIZATION AND BIG INDUSTRY FARMS COMING AND TAKING THESE
GUYS OUT.
AND I THOUGHT WAIT, THOSE PEOPLE ARE OUT THERE.
AND THEY'RE NOT ALLLY UNDERREPRESENTED.
AND EVERY TIME YOU SEE CONSERVATIVE POINTS OF VIEW ON
TELEVISION, PEOPLE ARE MAKING FUN OF IT.
AND BUT THERE ARE PEOPLE THAT REALLY CONNECT WITH THAT.
AND THEY BELIEVE THAT.
AND SO THE SHOW IS KIND OF LIKE A COUNTRY SONG.
AND ITS-- .
>> Stephen: THE SHOW IS LIKE A COUNTRY SONG.
>> YEAH, IT'S LIKE A COUNTRY SONG, LIKE YOU LOSE YOUR WIFE
AND YOUR DOG AND YOU GET DRUNK ON BEER.
AND, AND IT'S REALLY KIND OF WHAT THE ETHIC OF THE SHOW IS.
AND IT'S FUN BECAUSE NETFLIX LETS US GO FOR IT THEY LET US,
LET IT ALL HANG OUT THERE.
>> Stephen: WELL, WE HAVE A CLIP HERE.
CAN YOU TELL US WHAT IS GOING ON IN THIS CLIP.
SOMETHING HAVING TO DO WITH BREAKFAST.
>> YEAH, THIS IS BREAKFAST.
I'M PRETENDING LIKE I'M MAKING MY GIRLFRIEND BREAKFAST TO SAY
SORRY.
>> JUST COOKING A LITTLE BREAKFAST FOR MY FAVORITE GIRL.
>> YOU DON'T COOK.
>> OH, CAKES AND SAUSAGES, BEG TO DIFFER.
>> OH, ARE YOU DO THAT THING WHERE YOU RUN TO MCDONALD'S AND
PRETEND TO COOK FOR ME?
(LAUGHTER) >> NO.
>> WHAT IF I CHECK THE GARBAGE.
>> NO, PLEASE DON'T DO THAT (APPLAUSE).
>> Stephen: NICE STEEKING YOU AGAIN, CONGRATULATIONS ON THE
NEW SHOW, THE RANCH PART THREE IS ON NETFLIX.
ASHTON KUTCHER, EVERYBODY.
(CHEERS AND APPLAUSE).
>> Stephen: WE'LL BE RIGHT BACK