WRONG? THERE'S A NEW BOOK, EVERYBODY
LIES THAT SAYS POLLS CAN BE FAULTY AND GOOGLE SEARCHES CAN
BE A MORE ACCURATE WAY TO UNDERSTAND OUR BEHAVIOR.
RIGHT BEFORE THE ELECTION THE BOOK'S AUTHOR WROTE TRUMP'S
SUPPORT MIGHT BE STRONGER THAN THOUGHT BASED ON THE GOOGLE
DATA. THE SAME DATA CAN BE USED TO
HIGHLIGHT OTHER POLITICAL DEBATES LIKE ABORTION.
TAKE A LOOK AT STATES WHERE IT'S DIFFICULT TO GET A LEGAL
ABORTION. LOOK AT THIS.
THE 14 STATES WHERE THE MOST PEOPLE ARE FREQUENTLY GOOGLING
PHRASES LIKE QUOTE, HOW TO CAUSE A MISCARRIAGE.
THIS IS A STRIING OVERLAP THAT THE LIMITED OPTIONS ARE CHANGING
PEOPLE'S BEHAVIOR. IF WEB SEARCHES DO REVEAL OUR
MOST HIDDEN DESIRES, IT BEGS THE QUESTION WHAT ARE WE GOOGLING IN
THE AGE OF TRUMP? JOINING ME IS AUTHOR OF THE
BOOK, EVERYBODY LIES. THANKS FOR BEING HERE.
>> THANKS FOR HAVING ME. >> LET'S START WITH THAT EXAMPLE
WHEN YOU LOOK AT THESE RULGS ON ABORTION.
YOU'RE SAYING THE SEARCHES TELL A STORY.
DO YOU KNOW THEY TELL BEHAVIOR? >> I THINK IT'S VERY CLEAR.
NOT ONLY ARE SHAY HIGHEST IN PLACES WHERE IT'S HARD TO GET
ABORTION, THEY ROSE SUBSTANTIALLY IN 2011 WHEN THERE
WAS CRACKDOWN ON LEGAL ABORTION. WE DON'T KNOW FOR SURE THAT THEY
LEAD TO BAD BEHAVIOR BUT YOU CAN SEE THAT IN THE PLACES WHERE
IT'S NOW HARD TO GET AN ABORTION, THEY ARE MISSING
PREGNANCIES. THERE ARE PEOPLE WHO ARE GETTING
PREGNANT AND NOT SHOWING UP IN BIRTH OR LEGAL ABORTION.
>> PEOPLE TALK ABOUT A BUG OR FEATURE.
THIS IS NOT A FEATURE OF GOOGLE. WE HEAR THIS TERM BIG DATA.
THIS IS NOT WHY GOOGLE EXISTS BUT IT'S TELLING US THINGS WE
WOULDN'T KNOW. >> I THINK PEOPLE LIE TO POLLS
BECAUSE THEY HAVE NO INCENTIVE TO TELL THE TRUTH BUT THEY TELL
THE TRUTH TO GOOGLE BECAUSE THEY HAVE AN INCENTIVE TO GET THE
INFORMATION THEY NEED. THEY TELL THINGS TO GOOGLE THAT
THEY MIGHT NOT TELL ANYBODY ELSE.
>> DID YOU PREDICT THAT TRUMP WOULD WIN?
>> I PREDICTED THAT HE WOULD WIN BECAUSE I'M ALWAYS PREDICTING
BAD THINGS WILL HAPPEN. >> YOU WERE UNHAPPY?
>> YEAH. ONE THING THAT WAS VERY CLEAR IN
THE DATA LEADING UP TO TRUMP WAS THE LEVEL OF RACISM IN THIS
COUNTRY. IT WAS A LOT HIGHER THAN PEOPLE
REALIZED AND IN PARTS OF THE COUNTRY WHERE PEOPLE THOUGHT
RACISM WASN'T THAT HIGH. ON GOOGLE PEOPLE MAKE RACIST
SEARCHES LOOKING FOR JOKES MOCKING AFRICAN-AMERICANS IN
DISTURBING FREQUENCY. >> THEY SAY THAT'S UNFAIR.
THERE'S MANY REASON TO SUPPORT TRUMP OTHER THAN RACISM.
YOU'RE SAYING THERE WAS EXPLICIT EVIDENCE IN THE DATA OF RACISM.
WHAT IS THE EVIDENCE? >> THE STRONGEST CORRELATION
WITH TRUMP SUPPORT IN THE REPUBLICAN PRIMARY WAS GOOGLE
SEARCHES FOR RACIST MATERIAL. IT DOESN'T MEAN EVERYBODY
SUPPORTS TRUMP IS RACIST BUT IT'S VERY, VERY CLEAR IN THE
DATA THAT IT WAS A BIG PART OF HIS INITIAL SUPPORT.
>> WHAT HAPPENS IF A POLLSTER SAYS TO SOMEONE DO YOU LIKE
CANDIDATE BECAUSE YOU'RE RACIST? >> VERY, VERY FEW WILL SAY YES.
>> YEAH, I KIND OF FIGURED THAT'S WHERE YOU'RE GOING WITH
THAT. ANY OTHER BIG TRENDS PEOPLE ARE
MISSING AND YOU PREDICTED THE TRUMP THING.
WHAT ARE WE MISSING NOW? >> I'M OBSESSED WITH TRUMP BUT
THAT'S REALLY A BLUE STATE PHENOMENON.
THE OBSESSION WITH TRUMP, RUSSIA, JARED KUSHNER AND
OBAMACARE AND WHETHER IT'S REPEALED.
IT'S REALLY LIMITED TO BLUE STATES RELATIVE TO RED STATES.
THAT'S A HUGE PARTISAN DIVIDE. >> WHAT ARE THEY GOOGLING IN RED
>> SPORTS AND THE REGULAR STUFF. >>