Are Ads In Apps Slutty?

Hey, what's up?
John Sonmez here from simpleprogrammer.com.
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I'm simply answering this question because the subject line was just so great.
I mean this is like one of the best subject lines for a question that I have ever gotten
on this channel, which is, "Are ads in apps slutty?
Are ads in apps slutty?"
This is from Justin Sider.
Joke.
Justin Sider.
Oh, Justin Sider.
Nice.
Nice one, Ian.
That's his real name.
Yeah, this is great.
Hmm, okay.
You lost a lot of credibility with that one, Ian.
All right.
Some of you will get this, some of you won't.
Some of you will be like, "What the fuck is he talking about?"
Okay.
"What is a more professional form of collecting revenue for an initially free app?
Ads, Locked Portions, Pay to Play, or Asking for Donations?"
He says, "I invested time developing an app tool for me and other calorie counters.
It looks good and functions.
The Google homepage was my inspiration.
I want to make it free so people download it, but when it comes to putting ads on it,
I rather get paid $25 for a kick in the nuts."
Oh, this is good.
"Charging for unlocking parts (a save/load function) will affect how many people explore
the entire app.
As for donations, I have never asked for anything in life.
It feels weird and could result in no revenue.
However, I know there will be people (educated = $) who appreciate it."
Such a firm grasp on the subtlety use of life and such a sense of humor that you have, Ian,
I have to say, man, and your worry that apps are slutty.
This is kind of odd too.
You gave me a name Justin Sider and then you're worried about—you feel like putting ads
on your app would destroy the aesthetic and be like getting paid $25 for a kick in the
nuts.
Okay, so we have to make tough choices in business, right?
I don’t necessarily like—you can check out like I've got—I'll point you too my
10 Steps to Learn Anything Quickly course or you can check out my How to Market Yourself
as a Software Developer course.
All the links are in there and you can go to the landing page of those courses.
They kind of scream Internet marketer kind of salesman-y type of thing, okay?
They're not as aesthetically pleasing as I would like, but they sell the product and
the product that I'm selling is worth it for people to buy, honestly, like I wouldn't make
this if I didn’t think it was worth it for you.
You're going to get some value out of that.
If I did something that was more aesthetically pleasing, I would make less sales.
Now, would I feel less like I took $25 to get kicked in the nuts?
Yeah, but I'm running a business and I need to be able to pay employees.
I've got three full-time employees and several part-time employees and we got to pay these
paychecks, right?
My business isn't going to be successful if I can't reach a lot of people.
Ultimately, I have to balance between what I want aesthetically and what kind of advertisements
I'm willing to run and how much I can grow in the business.
If I'm not willing to sacrifice a little bit in that area of what's aesthetically pleasing
to me, I'm not going to grow the business.
I can have this beautiful thing that no one—that doesn’t make any money and it's beautiful,
but it doesn’t benefit me anything.
What I would say is this, is that don't worry about this, like think about what is going
to benefit you the most as far as actually making money from this app, so you can make
more apps.
I'm not trying to equate everything just to making money.
That's not what it all comes down to, but if you want to reach more people, if you want
to be more impactful, whatever you're trying to do, you need some fuel to do that.
You've got to make these kind of trade-off and choices.
I don’t necessarily—I would love to be able to run the entire company without selling
anything or advertising anything and money just comes in, but how would that happen?
How would that work?
Maybe if I were living in the 1500s and I had a patron that—a benefactor that just
said, "I love what you're doing.
I'll pay you a million dollars a year to just make videos and do that.
Don’t ever put any ads and make sure that it all looks beautiful."
If that happens, if you're out there and you'd like to do that, let's talk.
Aside from that happening, it's probably not going to happen.
It's probably not going to happen with your app either.
So, you're just going to have to make a decision.
You're going to have to say, "What is the most profitable thing?"
As far as my advice, I haven't created a bunch of free apps in the App Store, so take my
advice with a grain of salt, but I would go with ads plus Pay to Play.
That's what I would do and I would put a donation button on the About screen.
I would do all three of those things because why the heck not?
Right?
I mean some people will get pissed off and say, "Oh, I can't believe that I paid nothing
for this app and there's ads in there and they want me to pay to unlock things."
I mean you're making this app to make money, okay?
Make money.
Give people as many opportunities as possible to pay you money, and some people will click
on the ads and play whatever ad that Arnold Schwarzenegger is advertising for like some
war game on iPhone and whatever it is.
Some people will unlock things in the app and they'll gladly pay for that and some people
will do all of that and then click the Donate button because they just love your app so
much and they have so much money, and they just want to give you 50 bucks.
That will happen.
It's not going to happen very often, but it will happen.
You might as well do all of those things, you know.
Just obviously try to make it as—don't put ads every single place, but that's what I
would recommend.
I know a lot of people are not going to like that, but hey.
This is how business works.
I think before I became an entrepreneur, I think before I started my own business, I
probably would have been arguing on the other side.
I probably would have said, "No.
Don't do any ads.
Just make it look good and keep pure.
Don't sell out, man."
You know what?
It just doesn’t work.
It just doesn't work in the real world and if you want to grow and you want to expand,
you want to reach more people, you got to figure out a way to make money and you can't
be ashamed of it.
Don't worry.
Take your 25 bucks and get kicked in the nus, all right?
It's already in.
Thanks for the question.
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Are Ads In Apps Slutty?

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