How Liberals Plan To Take Memes Back From Donald Trump | The Beat With Ari Melber

A LONG TIME POLITICAL ANALYST FOR US.
HOURDS, I GO TO YOU. SOME OF THIS IS NEW.
PEOPLE AT HOME WATCHING THINKING WHAT HAVE WE BEEN TALKING ABOUT
THESE PEOPLE THAT ARE FORWARDING AROUND.
A CANDIDATE YOU BELIEVE IN REGARDLESS OF HIS RESULTS.
>> I THINK THE NIHILISM, THE KID IN THE BASEMENT WANTING TO BLOW
UP THE SYSTEM. THE PERSON THAT STEVE BANNON
EMBODIES AND BROUGHT INTO THE WHITE HOUSE IS INSTRUCTIVE AND A
CHALLENGE FOR THE RESISTANCE. THE RESISTANCE DOES NOT SIMPLY
WANT TO TEAR DOWN THE SYSTEM. IT'S EASY TO BE THE KID IN THE
BASEMENT WANTING TO BLOW THINGS UP.
IT'S HARDER TO MAKE A POSITIVE ARGUMENT.
THAT'S WHAT THEY HAVE TO FIGURE OUT USING THE TECHNOLOGY, USING
THE INTERNET, USING MEMES, USING THE LANGUAGE OF MEMES, WHICH IS
NOT NEW. EVERYTHING FROM GEORGE
WASHINGTON ON A WHITE HORSE. THIS ISN'T NEW.
THIS IS ADAPTSIVE TO THIS WORLD. THE OTHER SIDE BETTER GET A HOLD
OF IT. DONALD TRUMP HIMSELF IS A MEME.
HE'S A CARTOON CHARACTER AS PRESIDENT.
>> WOW. >> THAT'S WHY THE PEOPLE IN THE
BASEMENT COULD SUPPORT HIM WITHOUT THEY THOUGHT
CONSEQUENCE. IT DOES HAVE CONSEQUENCE.
>> IF MY MEME, WE MEAN SOMETHING BIG THAT PEOPLE WANT TO SPREAD
THEN THE FEDERALIST PAPERS WERE A MEME.
YES, THIS IS AN OLD IDEA. I WANT TO PUT UP ONE MORE.
A FULL SCREEN HERE. THIS IS PRO-TRUMP MEME MORKING
LIBERALS HE'S SAYING THIS POINT IS PRESIDENT TRUMP CURED CANCER
LIBERALS WOULD COMPLAIN HE'S TAKING WORK FROM THE GRIM
REAPER. A LOT OF PEOPLE DON'T FIND THAT
FUNNY. THAT'S FINE.
THAT ONE, WHICH IS A HARMLESS MOVIE REFERENCE, PEOPLE DID FIND
IT FUNNY AND IT HELPED THEM ORGANIZE.
>> THAT'S RIGHT. IT HELP PEOPLE ORGANIZE ONLINE,
GENERATES ENTHUSIASM, SUSTAINS IT.
ALLOWS YOU TO SHARE A MESSAGE WITH YOUR BROADER SOCIAL
NETWORK, SOMEONE WHO MAY BE ON THE FENCE.
IT MAY PERSUADE THEM IN A CLEVER WAY.
HUMOR OFTEN DOES THAT. >> LISTEN TO DONALD TRUMP
TALKING ABOUT WHY THE INTERNET IS GOOD.
>> OKAY. >> PRIME MINISTER MOTI AND I ARE
WORLD LEADERS IN SOCIAL MEDIA. WE'RE BELIEVERS.
GIVING THE CITIZENS OF OUR COUNTRIES THE OPPORTUNITY TO
HEAR DIRECTLY FROM THEIR ELECTED OFFICIALS AND FOR US TO HEAR
DIRECTLY FROM THEM. >> DALE, TAKE IT TO HOWARD'S
POINT ABOUT THE RESISTANCE. WHERE COME INTO THIS?
>> WELL, THERE ARE MEANS ON THE LEFT, A LOT OF THEM.
TWITTER AND OTHER PLACES ARE USED TO SORT OF PLACES TO
DEVELOP AND GENERATE LEFTIST MEANS, RIGHT?
SO THE QUESTION IS, HOW TO BE EFFECTIVE WITH THEM.
RIGHT? HOW TO MAKE A MESSAGE THAT
SOMEHOW -- IT IS AN EXCELLENT QUESTION.
I THINK IT IS UNCLEAR HOW EFFECTIVE THEY ARE AT THIS
POINT. >> I HAVE THE QUESTIONS.
DO YOU HAVE AN ANSWER? >> I TOTALLY AGREE THAT THE
VISUAL LANGUAGE, THE LANGUAGE OF A BIG MESSAGE IN ONE PICTURE OR
CONCEPT IS CRUCIAL TO THE WAY PEOPLE COMMUNICATE NOW.
AND THEY'RE TRAINED FROM BIRTH PRACTICALLY WITH EMOJIS, WITH
VISUAL ELEMENTS, WITH THINGS THAT TELL A BIG STORY IN A
COMPACT, CONCISE, EASILY VIRALIZED WAY.
AND THAT IS SOMETHING THE LEFT HAS TO FIGURE OUT.
THEY USED TO BE THE MASTERS OF IT GOING BACK TO THE YEAR OF
POSTERS AND PROPAGANDA, A GENERATION OR TWO AGO.
>> THAT'S RIGHT. AND YOU KNOW, IT IS UNUSUAL IN
FACT THE RIGHT SO DOMINATED THIS NEW FORM OF ONLINE
COMMUNICATION. THE YOUNGER, TECH SAVVIER.
AND IT SPEAKS TO THE UNIQUE NATURE OF TRUMP'S CANDIDACY.
THE FACT THAT HE IS A CULTURAL ICON.
THAT HE APPEALED TO THIS BASE OF DISGRUNTLED, MOSTLY MALE, MOSTLY
WHITE. >> YOUNG WHITE MALE.
>> IN THE LONG RUN, YOU HAVE TO BE ABLE TO THINK THE LEFT WILL
CATCH ONE THE RIGHT ON THIS AND PERHAPS EVEN BEAT THEY WILL.
>> IT'S FASCINATING AND WE'VE

How Liberals Plan To Take Memes Back From Donald Trump | The Beat With Ari Melber | MSNBC

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