iPhone X — Introducing iPhone X

Jony Ive: For more than a decade,
our intention has been to create an iPhone that is all display.
A physical object that disappears into the experience.
♪ Music playing ♪
This is iPhone X.
♪
Developing the form and display together
defines a whole new integration,
making the boundary between the device and the screen
hard to discern.
The custom OLED panel was engineered to fold
and seamlessly combine with the external surfaces.
Mechanical buttons give way to touch and gestures.
There's no Home button.
A single swipe takes you to the Home screen.
A more responsive touch system means the gestures in iOS 11
are more fluid.
♪
The polished stainless steel band
reinforces the water-resistant, all glass design.
This new glass formulation,
the most durable ever in a smartphone,
enables, for the first time, wireless charging.
Our new TrueDepth camera system,
contained within this tiny space,
uses extraordinary depth sensing technology
to let you unlock your phone with a glance.
♪
We call this FaceID.
It maps the unique geometry of your face
with over 30,000 invisible dots.
This data is analyzed by the neural engine
on the A11 bionic chip, the first of its kind.
Your iPhone now recognizes you,
even in the dark, and will adapt to your physical changes.
This makes your face your secure password.
So with just a look,
you can authenticate your phone or use Apple Pay.
The TrueDepth camera also enables new experiences.
Like bringing emojis to life
by mapping more than 50 facial muscles in real time.
So you can be happy,
or sad,
or cross.
♪
Both the front- and rear-facing cameras
now have Portrait Mode.
And for the first time,
you can actually define the light in a scene.
Based on fundamental photographic principles,
Portrait lighting
produces the effect of real studio lighting.
On the back,
the dual camera system is completely redesigned.
It's made even smarter by the A11 bionic chip.
With machine learning,
the camera detects elements in the scene
to optimize the image before the photo is even taken.
The camera we use every day now delivers so much more.
And as iOS becomes
the world's largest platform for augmented reality,
it will redefine what's possible.
♪
This is iPhone X.
♪
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iPhone X — Introducing iPhone X — Apple

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