What Facebook's Latest Move On Russia Ads Means | Morning Joe

BLACK. DON'T GO TO BLACK.
BOOM, GOES TO BLACK. >> HE'S SO DONE WITH YOU.
>> ANYWAY, THE PIECE SUGGESTS FACEBOOK IS HAVING A
FRANKENSTEIN MOMENT, GET IT, TAKING ON A LIFE OF ITS OWN
BEYOND THE CONTROL OF ITS CREATORS.
THEY'LL HAND OVER TO CONGRESS AND SPECIAL COUNSEL ROBERT
MUELLER 3,000 ADS PURCHASED BY RUSSIAN OPERATIVES TO INTERFERE
IN AMERICA'S ELECTION. MIKE ZUCKERBERG SAYS HE'S MAKING
POLITICAL ADVERTISEMENTS MORE TRANSPARENT, ALLOWING USERS TO
VISIT EACH AD IN ADDITION TO DISCLOSING WHO ELSE SEES IT.
>> WE'RE ACTIVELY WORKING WITH THE U.S. GOVERNMENT ON ITS ON
GOING INVESTIGATIONS INTO RUSSIAN INTERFERENCE.
WE'VE BEEN INVESTIGATING THIS FOR MANY MONTHS NOW.
FOR A WHILE WE FOUND NO EVIDENCE OF FAKE ACCOUNTS LINKED TO
RUSSIA RUNNING ADS. WHEN WE RECENTLY UNCOVERED THIS
ACTIVITY, WE PROVIDED THAT INFORMATION TO THE SPECIAL
COUNSEL. WE ALSO BRIEFED CONGRESS.
I WISH I COULD TELL YOU WE'RE GOING TO BE ABLE TO STOP ALL
INTERFERENCE, BUT THAT JUST WOULDN'T BE REALISTIC.
THERE WILL ALWAYS BE BAD ACTORS IN THE WORLD AND WE CAN'T
PREVENT ALL GOVERNMENTS FROM ALL INTERFERENCE, BUT WE CAN MAKE IT
HARDER, MUCH HARDER. THAT'S WHAT WE'RE GOING TO FOCUS
ON DOING. >> LIKE MANY OTHER STORIES, THE
PRESIDENT IS WEIGHING IN, TWEETING THE RUSSIA HOAX KIDS
ITS ADS ON FACEBOOK. WHAT ABOUT THE TOTALLY BIASED
AND DISHONEST MEDIA COVERAGE IN FAVOR OF CROOKED HILLY.
>> WITH US FORMER UNDERSECRETARY OF STATE --
>> HE NEVER SAID HE WAS GOING TO HANDLE THE PHONE.
NOBODY SAID HE WAS GOING TO HANDLE --
>> SOMEBODY NEEDS TO TAKE YOUR PHONE AWAY FROM THE PERSON WITH
THE SLIPPERY FINGERS. >> LET'S BRING IN RICK STENGEL
AND ALSO FORMER FBI SPECIAL
AGENT CLINT WATTS. CLINT, YOU FOLLOW THIS STUFF.
A LOT OF RUSSIAN BOTS ACTUALLY GOING IN, CONTROLLING DEBATES ON
TWITTER. A LOT OF CONTROL ON FACEBOOK AND
A LOT OF CONCERNS THAT THERE MAY HAVE BEEN LINKAGE BETWEEN SOME
RUSSIAN-INFLUENCED OPERATIVES AND THE TRUMP CAMPAIGN.
WHAT DO YOU SEE WHEN YOU'RE OUT THERE?
>> I THINK THE BIG THING WE'RE GOING TO FIND OUT FROM FACEBOOK
IS WE CAN TIE THIS BACK TO THE RUSSIANS BECAUSE THEY BOUGHT
ADS. IT'S THE FINANCIAL PAYMENTS THAT
WILL LINK THIS BACK. THERE'S TWO PARTS.
TWITTER IS THE OTHER PART. YOU NEED BOTH.
>> IS TWITTER COOPERATING? >> IT SOUNDS LIKE THEY ARE.
THEY'RE UP IN THE NEXT WEEK TO TWO WEEKS IN TERMS OF
DISCLOSURES. TO DO A SUCCESSFUL OPERATION,
YOU NEAT TWITTER TO PROPAGATE AND FACEBOOK TO SATURATE THE
MESSAGE. WHAT THESE ADDS ALLOW YOU TO DO
IS WHAT WE CALL PLACEMENT IN THE INFLUENCE BUSINESS.
YOU CAN DO A PLACEMENT IN THE AUDIENCE.
THEN THE AUDIENCE CAN TAKE YOUR MESSAGE ON AND DISPERSE IT.
ONE WAS SOLELY GENERATED, BERNIE SANDERS GOT A RAW DEAL.
THAT CAME IF HACKED MATERIALS. AD PLACEMENTS ABOUT I'M GREAT
LAKES, PROMOTION OF CERTAIN RALLIES.
>> SPECIFICALLY WHO ARE THESE PEOPLE.
WE USE TERMS RUSSIANS. WHO ARE THESE BOTS.
>> THERE'S AN ENTITY CALLED THE INTERNET RESEARCH ENTITY.
IT CAME OUT ON THE SANCTIONS LIST.
THEY HAVE WHAT THEY CALL A TROLL FARM.
THEY'RE CALLED THE TROLLS FROM OLD GINO.
THEY'RE IN A BUILDING AND THEIR GOAL ALL DAY IS TO SIT AND MAKE
FALSE PERSONAS TO PROMOTE EITHER KREMLIN INSIDE OR OUTSIDE OF
RUSSIA, AND THEN TO ACTUALLY GO AND ENGAGE PEOPLE ON A ONE TO
ONE BASIS. >> DIRECTED BY THE KREMLIN?
>> YES. THE BELIEF IS THEY'RE DIRECTED
THROUGH PART OF THE PRESIDENTIAL ADMINISTRATION, THE STAFF GOES
TO THESE CUTOUTS AND THATDENIAB. TO MAKE IT LOOK EFFECTIVE THEY
PUT PEOPLE IN EASTERN EUROPE AND THEY SEE THE COUNTS -- CREATE
FALSE ACCOUNTS THAT LOOK LIKE AMERICANS AND EUROPEANS.
>> I'M GLAD MARK ZUCKERBERG IS BEING MORE TRANSPARENT ABOUT
THESE ADS IT'S TOO BAD IT CAME TO THIS.
I THINK FULL TRANSPARENCY WOULD HAVE HELPED UNDERMINE THIS
PROBLEM. >> IT'S INTERESTING, RICK, SO
INTERESTING THAT IN THE PAST YOUR JOB WAS ABOUT PLACING BOOKS
AND LIBRARIES IN CAIRO. HERE IS A BIOGRAPHY OF HENRY
KISSINGER, HERE IS A BIOGRAPHY OF JAMES MADISON.
NOW IT HAS MOVED SO QUICKLY INTO THIS SORT OF DARK INTERNET
SPHERE. >> ABSOLUTELY.
UNDER ME, I DIDN'T KNOW THIS WHEN I TOOK THE JOB.
THE CENTER FOR STRATEGIC COUNTERTERRORISM INVESTIGATIONS
WHICH DID REAL COMBATING OF ISIS.
CLINT, BY THE WAY, IS MY IDOL IN THIS.
HE WAS THERE BEFORE ANYBODY. BUT WE WERE THERE BEFORE CLINT
ON THE COUNTERRUSSIAN STUFF ON THE ANNEX SAGS OF CRIMEA.
THE UKRAINE TASK FORCE BECAME THE RUSSIAN INFORMATION GROUP.
WE SAW THAT. THE RUSSIANS WERE DOING IN
EASTERN EUROPE AND IN THE BALTICS 20 YEARS AGO WHAT THEY
STARTED DOING HERE DURING THE U.S. ELECTION.
PEOPLE IN GOVERNMENT DID START SEEING THIS.
THE PROBLEM WAS THERE'S NEVER BEEN A GOOD WAY TO COMBAT IT.
YOU KNOW THIS, JOE. IN GOVERNMENT WHEN YOU'RE
AGAINST SOMETHING, YOU PUT THE WORD COUNTER IN FRONT OF IT AND
YOU THINK YOU HAVE SOMETHING TO DO AGAINST IT.
WE DIDN'T DO A VERY GOOD JOB. THIS KIND OF TRANSPARENCY THAT
FACEBOOK IS DOING NOW WOULD BE A GREAT THING.
AND WE WORKED WITH THEM VERY CLOSELY IN THE COUNTER ISIL
STUFF AND THEY BROUGHT A LOT TO BEAR THERE.
THEY'VE BEEN IN A LITTLE DENIAL ABOUT WHAT HAPPENED IN THE U.S.
ELECTIONS PHASE, AND THIS PROTECTION OF THEIR ADS IS A BAD
IDEA. COMPLETE TRANSPARENCY ON
POLITICAL ADS ONLINE HAS TO BE THE FUTURE.
>> CLINT, PRESUMABLY EVERYONE ASSUMES THEY'RE GOING TO GET
MORE SOPHISTICATED. IF FACEBOOK CLAMPS DOWN NOW AND
DOES CLAMP DOWN ON THE ADS, THEN WHOEVER IS DOING THE HACKING,
THE RUSSIAN GOVERNMENT, WILL FIND ANOTHER WAY TO GET THEIR
SOCIAL MEDIA MESSAGE OUT. FORESEEABLE ELECTIONS IN THE
FUTURE ARE JUST GOING TO BE QUESTIONABLE BECAUSE OF RUSSIAN
INFLUENCE AND THERE'S NOTHING WE CAN DO ABOUT THAT?
OR IS THERE SOME WAY WE CAN SHUT THIS DOWN?
>> THE ONE THING WE CAN DO WHICH IS NUTRITION LABELS FOR
INFORMATION, THE SAME AS YOU HAVE AROUND FOOD.
YOU NEED CONSUMER REPORTS TO RELATE MEDIA OUTLETS AND THEIR
CONTENT. WHAT WE'VE SEEN IN THE ELECTION
RUN-UPS, BREXIT, FRANCE AND GERMANY AND THE U.S.
FAKE NEWS OUTLETS WOULD POP UP QUICKLY AND THEY WOULD START
PUSHING ADS. IF YOU HAD A RATING SYSTEM THAT
WAS TRUE VERSUS FALSE, REPORTING VERSUS OPINION AND IT ACTUAL LI
SHOWED UP THERE, THEN THE CONSUMER CAN DECIDE, DO I WANT
TO CLICK ON THIS INFORMATION. RIGHT NOW IF YOU'RE IN THE
SOCIAL MEDIA SPACE YOU HAVE NO IDEA REALLY WHAT YOU'RE
ACCESSING. WE HAVE OPENED IT UP TO
EVERYONE. >> HAVE YOU TALKED ABOUT
HAMILTON 68 ON THIS PROGRAM? >> WE'VE SORT OF ALLUDED TO IT.
>> IT'S AN INCREDIBLE THING. A REALTIME DASHBOARD OF RUSSIAN
INFLUENCE ON SOCIAL MEDIA, DONE WITH THE GERMAN MARTIAL FUND.
IF WE HAD DONE THAT DURING THE
ELECTION, PEOPLE WOULD HAVE BEEN ABLE TO MONITOR IT.
>> CLINT, YOU CAME IN AND SAY, BOY, YOU AND MIKA HAVE BEEN
TARGETS OF A LOT OF RUSSIAN BOTS.
>> WE HAD A MONITORING LIST THE GREEN ROOM, TALKING ABOUT IT,
THE TWO OF YOU -- THERE WAS A STORY OUT TRENDING SUPER HIGH IN
THE RUSSIAN NETWORKS THAT WE MONITOR.
WHAT WE DO IS WE CREATE KEY MONITORING LIST.
>> I BET I KNOW WHICH ONE IT IS. IT WAS A TOTALLY PHONY STORY
THAT CAME OUT AFTER THE MASS STAY TWEETS TO HAVE SOME MORAL
RELATIVITY THERE. ANYWAY, GO AHEAD.
YOU CAN TELL WHO THE BOTS ARE ATTACKING.
>> WE WATCHED. WE STUDIED IT FOR THREE STRAIGHT
YEARS BASICALLY, IDENTIFYING ACCOUNTS THAT WERE ALWAYS TAKING
THIS PRO-RUSSIAN STANCE. WE CAME TO IT THROUGH THE SYRIA
CONTEXT. IF YOU PUT THOSE INTO A
MONITORING LIST, YOU CAN SEE THE KEY TERMS COMING UP.
THIS WEEK MORGAN FREE MAN HAS BEEN TAKING A BASHING, HE'S PART
OF THE DOCUMENTARY TALKING ABOUT RUSSIAN INFLUENCE.
YOU CAN GO TO RT AND SPUTNIK NEWS AND SEE STORIES ABOUT IT.
FOR US WHEN WE FIRST LAUNCHED THE DASHBOARD THAT SAYS THIS
HAMILTON 68 THING IS A JOKE. AMBASSADOR KISLYAK DIDN'T LIKE
IT. GUESS WHAT WAS THE NUMBER ONE
TRENDING STORY ON OUR DASHBOARD? THE STORY ABOUT HOW OUR
DASHBOARD DOESN'T MAKE SENSE. THE ONE THING AMERICANS SHOULD
LEARN, WHILE HACKING CAN'T BE PROVED AND WE HEARD THAT FROM
THE PRESIDENT. HE'S ALWAYS MAKING ASSERTIONS,
INFLUENCE CAN'T BE HIDDEN. SOMEONE HAS TO CREATE THE
MESSAGE AND THAT'S WHY WE'RE
Is Senator Lindsey Graham Walking Back Principles For Alaska? | Morning Joe | MSNBC World awaits North Korean response to Trump's U.N. address "You Are Not a Child. You Are a 70-Year-Old Man. Stop.": Mika Reacts to Trump’s N.K. Tweet Trump's 'Rocket Man' comment takes off The H-bomb TRUMP: Rocket Man (sung by Elton John) North Korea's Kim Jong Un: Donald Trump Is 'Mentally Deranged' | The 11th Hour | MSNBC Russia Investigation Narrows Focus On Facebook | The Beat With Ari Melber | MSNBC Prince Granted Access to North Korean Airspace Ahead of Football Match Trump's 'Rocket Man' comment takes off

What Facebook's Latest Move On Russia Ads Means | Morning Joe | MSNBC

Latest Posts