Hi, I’m Brad and my channel is Nurse Bass, where I motivate, uplift and inspire nursing
students.
I’m going to teach you five things you should keep in mind when making learning videos on
YouTube--whether your audience is looking for answers to a specific question or tuning
in to learn more about a skill or occupation, like mine.
Number 1.
Let’s start with accuracy.
When you’re making videos that teach a concept or offer instructions on how to do something,
you want to be sure the information you’re communicating is accurate.
I do as much research as I need to master the topic before I make my video.
Sometimes that can be a couple of hours to a couple of days , it really just depends.
And this is what causes vasoconstriction.
Consult a couple of sources and, if you don’t have all of the answers, collaborate with
someone who does.
You can build credibility this way and it can be fun to work with other creators.
Be sure to write your sources or give credit to your collaboration partners in the video
description.
Number 2, authenticity.
YouTube audiences respond to authenticity, they can tell when you’re not being real.
When you’re passionate about a topic, it really does come out in your videos.
I’m a nurse, I’ve been there and I’ve done that and I know what these students are
going through and these are the future nurses that i'm speaking to.
The third strategy is finding a video format or a few formats you can be consistent with.
This will create recognition for your brand and give you a template to follow.
There are lots of successful learning video formats on YouTube to choose from, or just
make up your own.
On my channel I have a lot of different formats like Studying with Nurse Bass, Nursing School
Discussions and Advice, and #Askbass.
I’ve also seen channels where creators sing songs or make raps, use animation or a “Draw
my life” format to teach a concept.
The sky really is the limit!
The fourth characteristic you should keep in mind is how useful your videos are.
If your content is incorrect or unhelpful it may not go far.
Consider exactly what you want to convey in each video and what your audience will take
away.
Timing is also another consideration for some channels.
As you’ve probably seen, there are seasonal trends when it comes to YouTube content and
this can be true for educational creators too.
For example, for academic content, the demand for videos on certain subject areas tend to
peak around exams.
Lastly, let’s talk about making sure your channel is easy to navigate.
Usually, YouTube creators make more than one video in a series and this is especially true
for learning channels.
You want to make it easy for your audience to find the videos that belong together.
You can do this by putting them in a playlist and titling videos in a series with consecutive
numbers.
You can bundle videos up into playlists by topic, by video format or even audience level
like beginner or intermediate.
So to recap, try to keep your videos accurate, authentic, useful, find a repeatable format,
and make sure it’s easy to navigate.
Thanks for watching and let us know what tips you have to make a great educational content.
Make sure to check out my channel, Nurse Bass and don’t forget to subscribe!
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