to persuade.
What you’re actually doing is trying to persuade lots of other people at the same
time.
I’ve spent my whole life as an educator, as a scientific educator at Oxford and at
Oxford we have a rather unique system: a tutorial system where every student gets a one hour
one-on-one tutorial each week with a tutor.
And I had this as an undergraduate, which I absolutely loved, and then throughout my
career I was a tutor.
So I would have student after student after student coming into my room, spending an hour
with me; they would produce an essay, we will talk about it, and I would be trying to, we
would have a conversation.
So I got very practiced in the art of persuading people of scientific things.
And I think this may show itself in my writing the discipline of putting yourself in the
shoes of the reader, of the other person, asking yourself all the time: “What could
be misunderstood here?
In what way might my words be misconstrued?
How could I... this person is not really getting it, I can see it from their face that they’re
puzzled, maybe an analogy would help, maybe a metaphor would help.”
So I suppose the only general thing I can think is put yourself in the position of your
audience, try to see where they’re coming from sympathetically and, um, argue your case
in a way that should resonate with them.
There is a difference between persuading a single individual, which is what I was talking
about in the case of an Oxford tutorial, and persuading a whole audience who are, say,
reading a book or listening to perhaps a radio program where sometimes—I’ve done quite
frequently in America—I’ve done shows where there’s a phone in and people phone
in and ask me questions or have an argument with me.
And there I have sometimes given up, I have to confess this I have sometimes given up
on the quest to persuade the person who is arguing with me I might regard them as a lost
cause, but I’m conscious of the fact that thousands of other people are listening in,
and the way I handle my argument with the one person who—maybe say a Young Earth creationist—who
is beyond redemption and clearly they aren’t going to believe anything I say.
Nevertheless the method that I argue with them maybe a total failure as far as persuading
them is concerned, but nevertheless may persuade thousands of other people who are listening
in.
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