Brand Deals | Master Class #4 ft. Tim Schmoyer

A lot of creators do brand deals which is when the brand or the advertiser
works directly with the creator and pays them directly in order to promote their
product or service.
Now I know a lot of you guys want to know "well how do i do brand deals? I
would love to do more them. How do I find these brands and how do I land these
deals?" There's really not too many wrong ways of how you can reach out and
connect with a brand. Some of the the best ways that have worked for me
personally is by going to their website and filling out the contact form. Or
going to LinkedIn and looking for the marketing directors of that company and
contacting them there. I've also had a lot of good success just by using
Twitter and tweeting the brand. But after you figured out how to get in touch with
the brand, what do you say? How do you make your pitch? Start off by talking
about why you love them, why you want to work with them, why you love
their product or service. And then just share a little bit about your channel,
whatever you think would put your best foot forward to really entice them. And
then wrap it up, just simply by saying that you're looking forward to hearing back
from them and working with them soon. And you should also include a link to your
media deck. A media deck is simply a PDF of slides that you make that just
pitches your channel. So around 8 to 10 slides, introduces yourself, your
mission, your channel, some of your basic stats on your channel, and then the last
slide should be contact information for you and how someone can take the next
step in working with you. How do you go about pricing yourself? Well a lot of
different ways to do this. One of the easiest ways is when you're
first starting out, you just start doing a couple of deals for free. So simply
start small and work your way up. Maybe you're gonna start your first deal's
gonna be like a hundred bucks. And then after you do one or two of those, and
your next, you're gonna jump to like 350 and then 500, and then 1000. And as you do
that, you'll start to kind of feel out where the limits are and what people are
willing to pay for access to your audience and what they're not. One little
tip as far as pricing is concerned, is that it's always easier to come down in
price than it is to go up. Sometimes they're like I don't know about that, you
can always back off in price, make them feel like they're getting a good deal.
After you've reached an agreed-upon price for this brand deal,
congratulations, now you have to do some serious adulting. You got to do.. I
highly recommend that you hire a lawyer to draft a contract for you for this
deal. Even if the lawyer's fee is higher than the amount you're getting paid to
do the deal. Because one, you're gonna learn a ton from that experience. Two,
you'll be able to then use that contract as a template for future deals. Three, you'll
maintain a professional relationship with
that brand. And four, it just kind of eliminates surprises and sets the
guidelines in the terms of your relationship with them. Now comes the fun
part of creating and publishing that sponsored video. Now one thing that's
very important to keep in mind as you create this video, is that somewhere
towards the beginning of the video you must give full disclosure about your
relationship with the brand. Whatever the case is, you just need to say that up
front and make it clear that your is a free product or you're getting paid or
whatever the terms are. There's also a box you need to check on YouTube. Go to
Advanced Settings for that video, and then go down to content declaration and
check that box to indicate that that video contains a paid product placement.
The final step in all this is one that not a lot of creators do, but I think if
you do this it will set you above the rest and lead to many many many many
many more brand deals for you. Just follow up with some sort of report that
shows them "this is how I feel like this video performed on my end with my
audience". It's just another opportunity to further that relationship with the
brand, to be professional, to be credible to them and to reach out and maybe start
the conversation about another deal. I would really love to hear from you guys
guys in the comments below. What worked well for your last brand deal? And share
your advice and tips of how you land deals and how you get brands on board
and how you pitch yourself to them. And you guys, if you're trying to learn
this right now, read those comments you'll learn a ton from the people who
are commenting down there. Thank you so much for hanging out with me in this
Creator Academy Master Class. I really look forward to hopefully one day being
able to hear your story of how this has helped you grow your channel and make it
financially sustainable so that you can reach more people and impact their lives
with the value and the message that you're spreading through your channel.
Thank you for letting me be a small part of that with you, and I will see you guys
around hopefully somewhere on YouTube soon. Bye. For more lessons from the
Creator Academy, check out the links in the description and be sure to subscribe.
Thanks for watching!

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Brand Deals | Master Class #4 ft. Tim Schmoyer

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