Landing Brand Deals

- Hey, it's Lauren. - And it's Will.
And we're talking about how you can find brands that work really well with your channel
and how you can land that brand deal.
There are a ton of ways of finding sponsorships that could work on your channel.
It's important to know how to treat your channel as a business
and how to respond when brands reach out to you.
Hopefully you have your business email on your channel so people can directly
outreach to you, but if that doesn't work, there's no harm in reaching out to the brands
yourself, or signing up for a platform like Famebit, where there are brands
that are actively looking for creators to sponsor their products.
I think it's definitely important to not take every brand deal that comes your way
mostly because they might not all be right for you and your content, but also because
your time is valuable, I mean I feel like people will know right away if I'm not that
into the brand that I'm talking about, it can be pretty obvious if I'm not totally genuine.
Right, and that authenticity needs to be preserved, people trust us as creators.
What do you think is the importance of creating a brand-friendly, ready to go media kit?
That way, if any brands reach out to you, you already have something ready to go
that will present you in a professional way and give them a good idea really quickly
of what you're willing to offer them.
It starts out with just kind of a quick blurb of what I do, a little paragraph
I have some photos so that people know what I look like
and maybe what some of my craft projects look like.
I also list some ideas of different types of branded content that I've done in the past
and would like to do in the future, I also put demographic information
about who's watching my channel so they know who my audience is
and whether or not it lines up with their brand.
So when a brand reaches out to you, what do you say back?
I like to make sure all of the expectations are laid out at the beginning and I give them
exactly what kind of video I plan on creating and that lays the land
for how the brand deal's gonna go, so we can discuss expectations on video style
and any talking points that they may have.
I like to ask questions, if they have given me ideas
I can ask for either clarification, or if there's anything I'm not interested in doing
I like give them other ideas of "well I don't really feel comfortable
- with that, but what about this?" - Right.
So the age-old question, how do you price yourself?
- Honestly, it depends on the experience. - Mm-hm.
Sometimes brands come right up front and they're offering me more money
- than I ever would have asked for. - Wow.
- And in that case that's like yes, absolutely. - Let's do it.
Let's go, but a lot of times I either have to negotiate up to higher amount because a lot of
my own videos are very work-intensive, and I need to make sure that just my expenses
at the very least are covered, this could take me a month
- Exactly. - solid.
Yeah, I feel like it matters campaign by campaign, there's the traffic and the numbers
that you can provide to them, but then there's also the assessment
of the content that I'm creating, so both of those affect how I price myself.
Something that I think brands don't realise is that there is a lot of work that goes into
the videos that we create, there's a lot of set-up
there's a lot of supplies that you need, so when you have a brand that comes to you
and says "hey, we love what you do," feel free to negotiate.
What I do is, whatever number in my head
feels like the right amount for the amount of work that they need me to do
I usually give them that.
Over time I've gotten better about knowing what would work
for each individual brand deal, but in the beginning it's so hard to know.
Yeah, exactly, it's a learning process, I'm willing to accept a deal that may
have a lower fee because it's so perfect for my channel.
- Yeah. - But then if something might be perfect
there's a lot of asks for the brand, there's a lot of social follow-ups, I might
raise the price because that is a lot of extra work that they're having me do
Thanks so much for watching, be sure to like and subscribe
to the Creator Academy channel.
And keep an eye out for part 3, where we're gonna talk to a brand ambassador.
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Landing Brand Deals

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