Partnering with Brands

- Hi, I'm Lauren. - And I'm Will.
And this is James from SeriouslyGames, who makes Best Fiends.
Hello.
We're gonna be talking about working with brands.
And making amazing content too.
>From a brand perspective, working with creators gives us creative ideas.
Hi, Lauren here, and today I'm going to show you how to make this little felt mushroom.
Since Best Fiends was kind enough to sponsor this video
I designed it to look like the purple mushrooms in the game.
It allows us to kind of come up with things that maybe we didn't necessarily think about
in the past.
When you are looking for creators to collaborate with, what are you looking for?
How do you find them?
I'll literally sit through and just watch videos.
What's important for me is just engagement.
How many people are commenting, is the creator commenting back?
How many likes are there?
I'll go through their social media to see how engaged they are on those platforms
If there really is a high engagement, doesn't really matter what size you are.
I love to hear that, because sometimes I feel that brands that reach out to me only looked
at my subscriber numbers and didn't look at anything else, including
what my video content is about, so it means a lot to me
that brands are actually paying attention.
Yeah, the quality of your content is very important.
What I do is send over a few examples of what I've done in the past
saying "hey, I did this for XY brand back in the day, I think your brand will work
with my content, just letting you know this is the fee that I'm gonna charge and
this is what you're gonna get in return.
If you would like to adjust that in any way, let me know, I'm happy to negotiate."
But be as communicative as possible, so everyone knows what to expect.
Once you've hired the creator, what do you expect in the process next?
The first thing I'm looking for is that you know the brand, you know the product
and you know about the brief, and we'll typically give some confines to
work within, but for the most part, we allow the creator to do what they do best, create.
It's always good going into something and knowing exactly what you need to do
so that there are no surprises.
Exactly.
And for us, it's important for both parties to kind of understand what the objectives are
and you know, we wanna work with you just as much and we want the content to
just kind of parallel each other.
Exactly, I think something important to remember too
is that one size doesn't fit all.
So something that is thirty seconds from one creator could be more compelling
than an entire dedicated video from another, so thinking about how you're going to do
this integration and make it compelling is a process that you have with the brand.
Communication is key.
Setting those expectations, if there are any questions
don't feel scared to ask the brand.
It's one thing that I try to be really good about, is making sure
that I meet all my deadlines on time, normally I'm working just by myself, so
any time somebody else is in the picture, I wanna deliver my stuff on time
but do you think it's okay if something were to come up
to maybe let the brand know and see if we could move anything?
Yeah, I definitely think so, I mean what's important for us is that you guys
just let us know as soon as possible and we'll try to accommodate if we can.
So what do you expect from creators when they're uploading their videos?
One of the most important things is disclosures in general
it's important to let everybody know honestly what's going on.
We're not trying to trick anybody, we don't wanna trick anybody
this is a product and this is something that is being paid for
and I think that's only beneficial to everybody as a whole.
Yeah, I think something that's really helpful for a brand and for the creator too is to have
everything done as if you were ready to upload so you have the thumbnail done, the title done
the description done, so the brand knows what to expect and that there
isn't some surprise that happens in the description later
that they don't approve, because they just reviewed the video
I think a lot of times we rely on you as well in terms of you knowing what your audience
will read and how do we best kind of communicate that in the description box
or the title.
Hey, thanks for watching this series.
Make sure to like and subscribe to Creator Academy if you haven't already.
And check out our channels too.
- Bye! - Bye!
Landing Brand Deals Branding Your Content on YouTube Burning Questions: YouTube Partner Program Changes What is Branded Content? 7 Keys to Vlogging | Master Class ft. Amy Schmittauer Making Your Channel a Business | Master Class #1 ft. Tim Schmoyer Tips for a Successful Brand Partnership How to Start Collaborating | Master Class ft. Amy Schmittauer Practicing Vlogging | Minute Tips ft. Amy Schmittauer Engage Your Audience With Community Posts

Partnering with Brands

Latest Posts