How To Get More Online Reviews: Business Review Cards

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Hi there. I'm excited to tell you guys today a little bit more about review
cards and implementing a review structure in your business that will
help people walk away from good experiences with an avenue to promote
your business online. So let me give you an example: the local pediatrician we
worked with, they have the typical doctor's office set up where you walk in,
get checked in, you're ushered to the waiting room, you're ushered back, and
then you come back. And you get a little card to take home with you that says
your next appointment is XYZ date. Now on that card there was a back flip side to
it that they weren't using, and so I recommended to them that they use that
back side to fill in places that people could review them. The doctor's office is
well thought of; a lot of people love it. I have heard about them but they don't
have a ton reviews online, and so what we did was we designed their card.
We updated the design on the front to have locations for all the information that
was needed, and then on the back side we put three different locations:
Facebook, Yelp, and Google, to where if somebody had a great experience, or if
somebody had an experience they needed to talk about that wasn't so great, they
could take it and say, "I don't know where to review it" and then look on
the back of the card they said, "Oh Yelp, Google.." and that refreshes their memory
to say "I can go to those places pretty easily because I visit them often." And so
for us, we build those cards for different parts of businesses.
So obviously a doctor's office is going to use it differently than a home builder
will. So a home builder might say I'm going to give this to them when they're
finished home building and say, "Here's a gift card to a local business. Thanks for
working with us, and then here's another card to keep with you as well if you
wouldn't mind reviewing us on Houzz and Yelp and other places like that, that would be
really helpful." So each business has a different area or a different time
that's optimal to hand them out, but what they're really important for is making
sure that those connections aren't missed. So if I had a really great
experience at my pediatrician, and when I walked out I was thinking, "That was
really really great. I might tell a friend or two." But if I don't have
something to remind me to go online and write a review, or some incentive
something like that, that is kinda staring me in
the face. I'm not going to do it, and that's gonna be a missed connection both
hurting potential search engine optimization, and then also
people not being able to find out more about you. Reviews are really key in looking at
businesses and evaluating whether you want to move forward with them or not.
So what I would encourage you to do is think about, whether you get a review
card with us or not, think about your review structure.
Is there a time to place where you're not asking for reviews or where you
could be asking for reviews that might add value to your business? Thank you guys!
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How To Get More Online Reviews: Business Review Cards | Daor Design

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