How to Advertise Amazon Products (Boost Traffic and Sales!)

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Hey everyone! Mike McClary here along with my buddy and co-creator of Amazing
Selling Machine, Rich Henderson, here for another edition of some live Amazon
training on Facebook Live. So now we're just getting started so I'm probably
gonna talk for a little bit before we get into training and let everyone hop
on and start watching this but I want to make sure that everyone can see and hear
me it looks like everything is live great awesome so now if you have not yet
watched of the any of any of the other training that we have on selling on
Amazon be sure to check out some of the other Facebook lives that we've been
kind of going crazy on the past two or three weeks you can check them out on
the amazing calm Facebook page you'll see all the recorded facebook lives and
that's where this Facebook live will show up once we're done it'll
automatically be there you can watch it in case you come in late and then also
if you haven't had a chance yet head on over to amazing selling machine comm
slash live desks sessions and Richard's gonna be posting that in the under the
comments here and you can sign up and get notified of any future facebook
lives that we have and you'll also see the the previous Facebook lines we have
there all as well so you have an easy list of the titles and what they are and
you go find them watch them anytime you want now also on amazing selling machine
we have a full full 4-part training series there so these Facebook lives
you're like really Deeping you know going deep into some really cool
strategies and tactics but on amazing solutionn comm we actually have a
four-part training series completely for free that'll walk you through the entire
business model of becoming a seller on Amazon we have the first part of the
training which goes over how to find the perfect hot product opportunity in rich
Henderson he's the master at finding hot products he actually came up with a list
of a hundred vetted product hot powder sorry hot product opportunities they can
go out there and they meet a lot of the criteria that we're talking about just
to show you how easy it is to find products now also in that training
you'll find all the other things you want to look at as far as like reviews
go and revenue and price and size and weight and then go through that list and
see those that actually meet all the criteria as well and most importantly
you'll be able to find any product out there
meets criteria so well above the hundred the hundreds just to tip the iceberg we
want you to have all the information go out there and find thousands of products
that really are great opportunities to sell and make money on Amazon that's all
done in the first training video on amazing slow machine calm now in the
second session we go over what's called the Amazon automation blueprint and this
really makes the business so easy to run from anywhere in the world so we're
going to show you once you find the right product opportunity how to find a
supplier for that product for anywhere in the world so whether that product is
sourced in the United States in Europe and South America and Asia will show you
how to find suppliers ready to make that product and looking for you so they can
make the product and you can brand it under your own brand and you can do that
right in your computer you know if the travel anywhere it's not like you know
thirty years ago where you need to fly and jet set all
over the world to meet with manufacturers you can do it all online
so much easier and that lesson we go over that we also talk about the beauty
of having a freight forwarder now these are people that their entire business
model is how to ship products from point A to point B and you to that point a is
you know thousands and thousands of miles away
perhaps over in China and let's say you want to sell in United States they make
that process of getting products all the way from over there to here really easy
and painless and so we actually go over an interview with our freight forwarder
this is the same freight water that I use that rich uses that Matt Clark uses
that Jason katzenback use and several other people use as well so you want to
hear that entire interview and what we do is we ask the most common questions
and the way I know those questions is because two things one when I start off
selling I had a lot of questions about what is a freight forwarder how am I
going to ship these products what are all the customs and duties and tariffs
and taxes how do I deal with that how do they make sure that I'm following all
the rules and guidelines why I quickly found out that freight forwarders do all
that for you and they're very affordable now secondly because rich and I were the
co-creators of the amazing selling machine course and we've been hearing
all the questions from all of our thousands of members for the past
several years we know the common questions that we get as well so I was
sure to ask them on that call and you can download that call and listen to it
in training video number two on amazing selling machine comm so now once you've
found your product once you find a supplier and a way to get that product
or wherever you're going to sell whether it's on amazon.com United States or it's
Amazon in the UK or Germany or maybe it's Australia or Japan or Canada the
next thing is you need to figure out a way to really get sales going so in
training video number three it is all about the rapid ranking system now we
call it the rapid ranking system because so much of launching a product on Amazon
is making sure that your product is visible and can be found easily by the
millions of people I think it's like a hundred and eighty seven unique monthly
visitors go to Amazon each month that's why it's called monthly visitors that's
how many people are going to Amazon to look for products and if they can't find
your product then you'll have the best product in the world and you won't make
a sale but in a rapid ranking system we show you exactly how to launch a product
and get it seen easily by those people out there looking for products just like
yours and then in the fourth training video we go over how to make this whole
process even easier how to make sure that you know exactly what to do how to
tie it all together and how to get involved the community of like-minded
people all wanting to do exactly what you want to do change your life by
running your own business so again don't do that right now be sure to stick on
this call and if you're just joining us matter of fact on this call we're gonna
go over how all of them all the sellers on Amazon find all this unique highly
converting traffic and all within Amazon so don't leave yet be sure to check out
the training afterwards but stick around and watch this training to find the best
sources of internal traffic on amazon.com which is we're going to get
into next so as a matter of fact I want to get right into the training and again
if you're just joining us you missed out on the first part of this Facebook live
totally fine this video will automatically be recorded and it'll show
up right here on the amazing calm Facebook page usually within just a few
minutes of this live session being done so stick around watch the training and
go back and watch the beginning if you want to as well so now the title of this
well you know has all to do with how to find the easiest and highest converting
traffic on Amazon and the way we do that is by utilizing Amazon's own internal
traffic and advertising systems now when we start off you know rich I've been
selling out for probably four and a half five years and when we started selling
this you know it was a lot harder to get paid traffic you know like for
advertising systems out there there weren't readily
available for small sellers like us and you know back then we were just starting
out just like everyone you know several people in scolar are some of you will be
shortly I hope but there wasn't an easy way to go out there and really take
advantage of these different advertising systems that are out there so what
amazon did back in 2013 they actually came up with their release their own
advertising system called sponsored product ads now it may have been used a
little bit for them but it's in that year that they rolled it out to everyone
and really made it accessible so that's really easy for everyone to use and I
think you once I show you how how easy it is to set up you'll realize just how
powerful this system is now since then you know that was such a huge success
I remember we started selling and got access to this advertising system it was
a game changer for us it showed us that even if you weren't able to launch a
product and get seen in all the organic rankings or just the normal search
results on Amazon there was a very easy in a formal way to
pay to have your product showing up right there with all the big brands out
there but so that was like the first big game-changer about four and a half to
five years ago now since then with the success of that Amazon has taken it even
a step further actually several steps further so they've come up with
different types of internal advertising that we now all have access to that we
never had access to before and sometimes some of these systems existed for a
while but only the largest companies and vendors out there had access to them
that's all changing third-party sellers or private label sellers like us we are
a huge part of the pie for Amazon I think we make over 50% of all the
products sold on Amazon now and so they recognize that and they're making all
these great advertising systems available to us and they're incredibly
easy to use and they're incredibly powerful ways to get your product seen
and to get really highly converted traffic and buyers to visit your
products the second one that came out with or I'm not gonna go in order go in
like a different order the way that I look at them when I actually do serve
give myself the other one you'll see is called Amazon headline search ads so
we're sponsored product ads can show up anywhere on the page these headlines
search ads actually show up at the very very top of the screen on Amazon and
they are the most valued real estate in all of Amazon so what I'm gonna do now
is I'm actually going to do some live and showing you exactly what these look
like so you'll recognize these when you go to Amazon as a buyer and that way
it'll make it more understandable when you're selling in Amazon what this looks
like to all your customers out there so let's go out there and share my screen
there we go alright so I'm now on amazon.com and let's imagine that I am
searching for a really high-quality spatula and I just did a search for
spatula now when you see all these search results unless you're a seller
you may not realize this but anything that says sponsored right there those
are sponsored product ads and they're great I mean again these products are
showing up right near the top that means the sellers of these products are paying
for these ads and there's some of the first products that anyone buying the
product will see so this is really great real estate these ads convert really
well and they're really easy to set up as I'll show you later on now above them
at the very top in this kind of like long bar at the top this is called an
Amazon headline search ad and the reason is because you actually get to create
your own headline we're down on the sponsor of Product Ads
all they do is show your product and the price and reviews up here as a seller
you come up with this right here what it's saying says high heat silicone and
stainless spatulas that work so you have a better way of connecting with your
customers if you know they're looking for something let's say that a big
promise spatulas is them sticking to the pan you can say that our silicon
spatulas will never stick in case that's a problem that you have and really reach
out to the the problem points that your customers might be having in order to
grab their attention and you can test oils around and these headlights are
trans again they didn't exist before now we have access to them and anyone
selling on Amazon can use those types of ads now in addition to sponsored product
ads and headline search ads there's also a lot of other ways out there to sell
there's also something called digital coupons now these are very very recent
probably within the past few months they've been released but again if I do
a search for spatulas you'll notice this product right here is the kitchen
utensils silicone heat resistant nonstick kitten utensil set cooking
tools they probably could you know come up with a little bit of a better name on
that one it has a coupon an orange coupon that says save 5% with coupon the
beauty of this digital upon is what is called is that it
catches your attention when I see that little coupon with the orange on it that
immediately says hey there's something special about this product I want to
check it out and we've seen time and time again that when you set up a
digital coupon you get higher conversions so if before only two out of
five people that visited your product would buy it it may go up to two and a
half people or three people out of five or you know seven people out of ten are
buying it whatever it is this helps convert even if the discount
is only 5% or maybe a dollar off it still helps increase conversions and
again these are so new they didn't exist when I started out they have only
existed for a few months and we're already seeing some great results
because we now have access to this whereas we did not before now there's
another type of I'm gonna call it advertising but it's something called a
lightning deal that again a year ago regular sellers on Amazon did not have
access to are called lightning deals and if you buy on Amazon you may be aware of
these these are special either four or $6 dr6 our deals where the sellers have
to discount their products a minimum of 20% off what they're selling it as and
that's a great deal and a lot of sellers get really aggressive and they get 30 or
40% off just to drive some you know high-volume sales and then you get rid
of inventory or if you sell a lot of products over a short amount of time and
this is what advanced sellers know you will move up in the search rankings so
if I sell 50 products in a couple hours whereas before maybe when someone's
searching I might be on the second page of the search results that's enough to
boost me up possibly to the first page of search results and I'm getting full
price sales then so these lightning deals not only bring in sales and
revenue they increase sales afterwards because you have an increased best
sellers rank and increase search ranking as well and you can find these yourself
if you want to go out there and find some good deals just go to the normal
Amazon site and go to the gold box deal site or the way I get to it I click on
today's deals and that'll bring up these deals right here as you can see they all
have a little bar telling you how many have been claimed and also how much time
is left this one actually ended already and they only sold 47% of their products
that may be good maybe they add all depends what their target was but as a
seller you decide what your product is you're going to sell what the discount
is as long as it's 20% or more and also how many units you're
going to sell that price now Amazon does have some minimum requirements they're
not gonna let you sell one or two though look at how many you're selling over
like a 30-day period and they'll tell you that hey we want you to give away
this many units at this price in order to get this lightning deal but it's
usually pretty reasonable and you can always cancel if you don't want it but
lightning deals the fact that these are fairly new as well these are awesome
tools that did not exist before when we were selling on Amazon now in addition
to the sponsor product ads and the headline search ads and these digital
coupons there's also and the Lightning Deals also there's also other things out
here that Amazon's made recently available there's something called an
Amazon store which is pretty much if even if you don't have your own website
you can have your own little website on Amazon where you put your products you
can put images you can even once you get to a certain level of Lee puts videos on
that page so don't worry about ever having a website eventually you're
probably won one but starting off you don't need it you can once your brand
registered and it's a process that involves some trade marking and getting
Amazon's approval it can be done as a little six months once your brand
registered you can access to these Amazon stores that you can put all your
products out there and really increase sales for your entire brand they're
really powerful they've only been released to normal sellers probably in
the past six months or so and again another way that Amazon is saying hey
third-party sellers or private label sellers that's another way of thinking
of it people like like me and rich and Matt and Jason who create our own
products we value you we want to increase your sales so we're going to
continue to give you more and more tools to increase your sales which helps us
which helps you and it helps the customers customers are easier it's
easier for them to find you and it's also giving them a much better deal now
the last tool that I'll talk about that they've recently available is something
called enhanced brand content what that means is that when you actually sell
your products on Amazon and someone finds your product normally they just
have this normal little product description at the bottom and you know
it can be nice you can put a few bold characters in there you might put some
bullet points in there but it's pretty basic and it does work
however with enhanced brand content you can actually put images you can put a
banner down there you can get all kinds of texts for men to look at look make it
look like a really professional page that before
only the big-name brands out there used to have access to now that's all
changed once you get something called brand registry for that as well
then you can go out there and create pages that look just as good as the big
brands and what we've seen is they really do increase conversions and
conversions are nothing more again than the number of people that visit your
product and end up buying it it's simply you know it's a formula how many people
visited and then you divide you put that under the how many people actually
bought so a three out of ten buy your product then that's a 30% conversion
rate enhance brand content increases that so once you get that it is the
easiest way to increase your sales revenue and profits so what I want to
get into now I don't have time to go over all these different awesome traffic
opportunities that Amazon you know lays in front of us but I want to get into
one of them that was the first one the sponsored product ads because even
though it was the first one and it's the oldest one it's the easiest and it's
also still the highest converting and most profitable it just flat-out works
being able to go out there and completely control what customers are
searching for and when your product shows up and how much you spend on that
is amazing for a business owner like myself and rich man Jason it's just
unbelievable it didn't exist before and trying to do this outside of Amazon like
going to Google or going to Facebook all those are great places to find traffic
but no one knows your customer as well as Amazon does and Amazon lets you track
exactly how well these ads are performing so this sponsor Product Ads
is still the easiest and best type of ad to use so let's go out there and
actually look at it so I'm pulling up real live account this is a kind of a
playground that Matt Clark and I use it's called Fury Fitness you go out
there and see our products in real time we do operate it as a business but we
use it for training like this as well and we like to have fun and test new
things out there and throw our products up there test new strategies so that we
always know what is working and what's not working so that's what I'm showing
you right inside my live account I want to pull up these Amazon sponsored
products campaigns and show you how easy it is to set one up all you need to do
to find this menu is go to advertising and campaign manager and again if you're
already selling on Amazon you marady know how to do this if you're not then
when you do start selling I hope you do very soon you
exactly how easy this is and you can start running these from the very first
day that you're selling there's no requirement or anything as long as
you're set up as a sell on Amazon you can use these ads from day one so if I
want to create my first ad campaign let's imagine that I'm going to sell a
product unlike olive oil sprayers and you saw my previous training from
earlier in the week on launching a product you'll actually know that I have
a test product my account it's a big brand name olive oil sprayer it allows
me to show you exactly what it looks like this that campaigns like this up so
first we're gonna do we're gonna give this campaign a name we're gonna call it
the olive oil sprayer for launch campaign and then we're going to give it
a budget and now you can go as small as $1 a day or you go as big as thousands
of dollars a day I like to start off small there's no point in really going
out there and spending a lot of money on advertising until you know it's working
that's the beauty of these type of campaigns they're unbelievably scalable
you can test it out for a small amount and once you find out what's working and
what's not working you tweak the campaign you increase what you're
spending on the search terms that are working and you decrease or cut out
completely the search terms that just aren't working for you but I'll start
out with a ten dollar budget that's usually what I do just start out the
start date we're gonna make it today it is January 26 mm 18 and for the end date
I'm gonna leave it open now you could actually set it and end date and say
that I'm willing to run this for one week or one month or six months I by
default leave it open and just let it run all the time because that way I find
out that it's working really well that's never gonna end it's gonna keep bringing
me in sales and I find out that it's not working well well I can go in at any
point time then I can pause or in this campaign so you don't really have to
worry about ever having to uh you know get to keep the campaign going on you
can point time that you want you now the beauty of these types of campaigns for
new sellers like some of you that might be out there or even for me I still use
these is that Amazon added something about a year or so ago called automatic
targeting and you'll see it on here targeting there's two types automatic
and manual used to be that manual was the only way to do it now I'm actually
go over manual first manual targeting means that you know your product and you
know exactly what customers are searching for when they want to buy a
product like yours so in my previous example I know people might be looking
for spatulas I would enter that as a keyword that I'm
gonna bid on and have my products show up when a customer searches for spatulas
I also might think that they look for kitchen cooking utensils or they might
look for cooking tools or they might search for silicon spatulas or metal
spatulas so if I have a really good understanding what they're searching for
that's right when he's a manual targeting campaign however one thing
I've realized this is a very humbling business and no matter how successful
you are someone else always knows more than you do and in this case its Amazon
they always know more than I did because they know all their customers out there
so what I always do for every product and it's going straight for that main
guitar team campaign I'm gonna go for something called automatic targeting and
what this does is this kind of puts the ball in Amazon's Court it says that
Amazon here's my product here's my budget I'm starting it today you go out
there and you show this product to who you think wants to buy it and then tell
me if I'm making any sales and the beauty that is so you're gonna put your
product out there or gonna put it for all different kinds of search terms
they're actually gonna test it they'll have it show up when people are
searching for you know maybe cooking tools utensils spatulas they'll also
have this ad show up when other people's products that are similar to yours are
being looked for so that's one of the really cool things like automatic
targeting it's not just keywords they're gonna put your ad out there on
competitors products kind of a cool feature to have so after a while usually
after about two weeks Amazon starts optimizing this for you and what I mean
by optimizing is they're gonna go through and they're gonna see what
keywords are working for you and they're going to see what search terms are not
working for you and they will cut off the ones that aren't working and they
will increase bids on the ones that are working now the really cool thing about
that is it's kind of on autopilot you let Amazon run with it and you're gonna
it should turn profitable however what I like even more about Amazon's
automatic targeting ads is that the data that you get from these is unbelievable
so not only is Amazon working on my behalf and really you know trying to get
me sales out there I get to see all the different searches that all these
customers did when they were looking for my product I'm gonna see the exact
searches that they did when they bought my product and sometimes even just as
importantly I'm gonna see the exact searches that they made when they did
not buy my product because maybe I'm wasting money maybe I'm
wasting money on if I have a silicone spatula and people are searching for
metal spatulas chances are they're not going to buy mine and I'll see that
they're searching for that and not buying it and I can actually tell him as
I'm then hey don't show my product when they're searching for these keywords
that's called negative search terms our negative keywords and you put those out
there in your campaign you can keep adding to them keep removing them and
keep optimizing that campaign as it goes on and on and your campaigns get better
and better and more and more profitable over time so let's show you how to how
to do this automatic targeting it's dead simple I'll continue the next step here
so now I asked to go out there and just give it an ad group name so the way it
breaks down you have a campaign below the campaign you have multiple ad groups
and the way I look at that that's kind of like multiple products I can have one
ad group for one product I can have one a group for all my products it's very
very flexible the way that Amazon makes it available for you
but I like going out there and having one campaign for one product and so my
ad group is just going for one product so I'll probably call it just the olive
oil sprayer ad group just to keep things simple and then I'm going to search for
my product out here I'm gonna do a search for a loop there is that product
right there the me still brushed aluminum olive oil sprayer I select it
and then I can scroll down and finish up the campaign it's gonna tell me the
product that I will be advertising and now in addition to the budget we talked
about that's your daily budget the maximum you're willing to spend when it
comes to your entire advertising campaign well you also get to tell
Amazon how much you're willing to spend each time someone clicks on your
advertisement now this will be the max so it's that you actually would probably
get clicks and traffic much less in this you need to tell them the highest or
waiting a bit you'll notice that they're giving a suggested bid of 90 cents and
they're also telling me that the range is anywhere from 40 cents up to 3.50
cents that's a really big range probably because spatulas are I'm sorry
these a low voice prayers are very very common and are pretty competitive so I
can either go really conservative and only say hat only but 40 cents or I can
be really aggressive and try to get a lot of sales with 3050 cents
the way I decide that is I know my product after
which I'm selling it for laughter know how much it's costing me and I have to
know therefore what my profit margin is what fees Amazon are gonna take away as
well so that if I'm selling this for $19.99
if my profit margin is 35% then that's gonna be around a seven dollar profit
margin and so what I really want to spend three dollars and fifty cents
every time someone clicks on it because chances are I'm not gonna make that sale
every time someone clicks on it so let's say that out of every five clicks I get
a sale that means that I've spent you know what 1750 and only made seven and a
half dollars or seven dollars so that's not really a good business model right
there so I'm gonna lower my bid so you have total control over this you can
change in any time I always like starting off small I'm gonna start with
$0.50 for the maximum click and then the way to finish up this ad campaign is
simply click Save and finish and then you are done your automatic campaign is
up and running you'll start getting in sales data within a few days and then
you really start getting great data within one to two weeks
now the beauty of getting that data in again is being able to actually set up
manual ad campaigns because one of the tricks to creating a really profitable
business and really profitable ad campaigns is to run both automatic and
manual campaigns and the way you do that is you run these automatic campaigns
that we have right here and then when you see which search terms are really
profitable for you you want to put those into a manual ad campaign because what
happens is automatic campaigns I have to tell Amazon that I'm willing to spend
the same dollar amount every time someone searching for my product so it
could be generic spatula term now I'm only spend 50 cents on but the best
silicone spatula I'm still one to spend 50 cents on because in this automatic
campaign I only have one bid for all the search terms now when I know which
search terms are actually profitable for me I might want to spend more money on
that particular term so that's where you create a manual campaign and you can
change the bids for each search term because each search term might be of
more value to you if I know that two out of five people are searching for spatula
and buying my product but I know that three out of five people when they
search for silicone spatula are buying my product well that keyword is more
profitable to me and therefore I for to spend more money in that one
that's why the manual ad campaigns end up being awesome in conjunction with
these automatic campaigns once you've run these for a while so let me show you
then how to actually set up the manual campaign I'm just gonna exit right out
of here I'm gonna go right to the campaign manager I'm going to create a
new campaign just like we did there and now I'm gonna call this the manual olive
oil sprayer my daily budget is still going to be ten dollars I'm still gonna
start it today I'm still gonna leave the end date as open-ended and an H point
time I went to but I'm going to select the manual targeting and this is where
it gets a little bit different still have to create an ad group let's call
this the manual olive oil sprayer ad group let's go find our product again
there's you just search for olive you want to there's the product I'm going to
select it it's showing us there I still need to pick my default bid don't get
hung up on this this means that if I have 20 keywords I'm adding to this
campaign by default Amazon's gonna bid 75 cents a word I put in here but I have
the ability to change each and one of those so let's just say it's gonna be 50
Cent's like the last one bid plus is another option you can choose here I
don't like to use bid plus it's very similar to headline search ads it means
that sometimes if Amazon thinks that your ad is working really well they may
actually put it into the headline search position at the top that I showed you
earlier and they may spend up to 50 percent more than what your actual bid
is the reason I like using that it's because on normal headline search and
like I should have before you actually control the headline I can create some
kind of eye catching headline to really reach out to my customers and grab their
attention with bid plus you can't do that it's just going to show your
product at the top without any fancy headline it'll just be the product
itself for me I want to control what I'm saying to the customers if I'm spending
money for that very top position so I leave that blank now here's the really
cool thing about manual campaigns we talked about these automatic campaigns
that go out there and Amazon puts the right keywords out there for you they
test them and everything well manual campaigns they still give you a good
idea of what they think you can action what keywords won't work free because it
knows that I'm selling an elbows they're going out here and suggesting
these keywords for us there is the spray bottle for olive oil I'm gonna select
that there's the me stylus sprayer that sounds good
oil spray bottle I don't know maybe that's a different kind of type of way
it might not be actually a cooking olive oil there is olive oil sprayer though
nice no olive oil sprayer no oil spray for cooking that one's good
and I could continue going on down this list and then I could just or I could
hit select all and what will happen is this gonna keep adding them down here
now what they're gonna show you here is that excuse me
even though I said my default bid is 56 cents I can actually change this to
whatever I want it to be and they're gonna tell me what they actually think
for that keyword a good bit is I'm gonna grab a drink of water here so in this
situation I'm actually going to choose the apply all and the beauty of that is
I'm gonna use Amazon's own knowledge and I'm going to use what they think is the
best bid for each one of these keywords excuse me sorry about that guys I'm
going on and on talking for a while there now once I'm done with this all I
need to do is click Save and finish and we are done creating an Amazon manual
search campaign so in a perfect world I have an automatic campaign running I've
let it run for a while I get some great data and then I create this manual
campaign using some of the data that they tell us right here I can also look
through that automatic campaign find out what's really working for me
and also add those keywords here I could do that by going up here and clicking on
provide your own keywords so let's find let's imagine that I knew that the best
olive oil sprayer is a search term people are actually looking for I can
simply type it in here and add it also to this list down here and you'll notice
I now have 6 keywords and then there is that keyword there so I get the great
benefits of Amazon suggesting keywords and I also get the benefit of adding my
own it's an incredibly powerful advertising system so instead of saving
and finishing because this is just a test I'm going to switch out of here and
then I'm gonna go back over and stop sharing for a moment
see rich I don't know are we getting any questions because I haven't really been
able to watch the Facebook live rich Henderson by the way who does a lot of
selling in Amazon and there's a lot about sponsor product ads he's actually
in the background watching all the Facebook comments he's not gonna be
answering questions and he's gonna be telling me if there's any questions that
we need to get to an answer so how are we looking so far rich yes so we've
either got a very very shy crowd or your training is just so awesome no one needs
to ask any questions but um so Jacqueline asks how much we should
invest the launch is $10 enough I guess she's talking about when she first when
you first switch on your ads it's a great question and there is no one
single answer what I typically tend to do is I will bid anywhere from 10 to 20
dollars a day for an overall budget now here's the beauty so a lot of people
when they look at their sponsor Product Ads
they're gonna see a figure called a cos it's the average cost of a sale and it's
shown as a ratio like 40 percent or 50 percent and what that means is every
time that you're running these campaigns and you get a sale how much did you
spend on that on that sale compared to how much you made so the situation if we
have a twenty dollar olive oil sprayer and I needed to get let's imagine five
clicks at a dollar each that cost me five dollars and then that a cost is
simply the five dollars divided by the price of your product so that is a 25% a
cost now people start worrying like oh my gosh I only have a thirty five
percent profit margin but I just gave up 25 percent of it on these on this
advertisements and I only made a ten percent profit that is true but the
beauty of running these campaigns is that even though you're making sales
here every time you make a sale with an Amazon sponsored product sale you
actually are increasing your search ranking and your sales or anything on
your product and you will get more organic sales where people are just
searching for your product they're not clicking on the ads they're clicking on
your product and the normal search results and you'll start making more
sales that way so my whole point try to break back to the question on how much
you budget spend for these initial campaigns ten to twenty dollars is more
than enough to start off with you could actually spend more because you don't
want to focus just on where you're spending on the ads you want to focus on
your total overall sales and every you get sales running ads you will get
organic sales that cost you nothing as well and I was like to factor that in oh
you're muted buddy she was pretty funny I was actually
clicking on the Facebook live trying to unmute so Joanne asks I see you use
broad match for the keywords is this better than phrase or exact okay the
answer is yes and no there is no better or worse it depends upon your strategy
so I didn't go to the details on phrase broad and exact broad means that if I'm
using word like spatula means that word exists anywhere in their search so if
someone searches for the best silicon spatula you show up there if they search
for this silicon spatula you show up there just as long as that words in
there so in general when it's broad you will
get a lot more traffic but that traffic isn't as qualified so you get more
visitors who are probably not looking for your exact product phrase match
means that if you put a night like a two-word phrase as long as that phrase
is anywhere in the search for it in the search term your ad will show up your
listing will show up there and exact means it only shows up for that exact
phrase as well they can't have anything in front of it or after it my personal
preference is a combination of all three so when I'm looking for ideas let's say
that I really want to find out what people are looking for when they look
for spatulas I will put a little bit in for a broad search term of spatula and
I'll keep that low maybe even 25 or 30 cents and then once I start watching the
data even from these manual campaigns I'll see what people are searching for
and as I see what they're searching for I'll put these other terms that I see
them searching for into a phrase match campaign and then once I see which ones
are those are really working then I get to the next step further and I can
actually put it an exact match and as I go down the progression from broad to
phrase to exact I can afford to spend more on each one of those because I know
that the more relevant traffic is coming in in that order less relevant with
broad a little more relevant with phrase and then the most relevant people
looking for your product aren't exact so I can increase my spend on those so the
answer is I use all of them just and I just control my bids knowing which
type of matching looking for cool awesome answers so got a question
from Sidhant how do we get to know as to which keywords are performing good with
automatic bidding campaigns and what is considered good alright so when you look
at the performance inside a cellar structure right here for an automatic
campaign you won't know it's kind of a mystery they don't show you what show
you what search names are your products showing up for what's being clicked on
or what people are buying what you have to do is run a report and they're dead
simple you can actually have these run weekly automatically which is what I do
so you run what's called an advertising search term report and each week I pull
this down I look at it and that will tell you exactly for that automatic
campaign all the search terms that the customers actually typed in and the for
each one of those search terms what which one's actually bought and which
ones didn't so that yeah it's the advertising search term report that I'll
show you exactly what you're looking for
yep cool I'm Electric I'm gonna save your voice for a second here this I
can't answer mic so this is not quite related to the training but when I think
here it's the back end how many keywords can you add to each keyword line there
is only five lines so right now like I'm hasn't changed just about six months ago
you're only allowed 250 characters so it's not words it's characters so it's
the number of letters and you can actually put them all on one line you
can split them up over the five lines and it doesn't really matter we've not
seen any difference in doing that but yeah you were restricted to 250
characters it's not unlimited I mean before we used to go 2,000 Xin there and
that's no longer the case you can use 250 jumps is nothing else okay I'm not
seeing anything related to this there's one question here I can absolutely you
can't I'm pretty sure you can is there any way I can do enhanced product
listing I guess he means enhanced product
content with trademark application number instead of the registration
number would you wanna answer yeah yeah yeah I'll take yeah we've got the answer
the answer is no you actually have it have never registered and or
do it there's a process involved you need a trademark has to be registered
and approved not just applied for I was sure of that case and it used to be that
way it used to be at the previous version of brand register you could but
now you have to have acceptor approved what we're seeing though is trademark
applications can be approved in as little as six months it really does not
have to be a drawn-out process as long as you really are applying for your own
unique brand name cool I've got another question from Carmen which goes back to
your earlier answer about looking at automated ads looking at the actual
keyword results and where can you find this run ripple weekly or I don't know
if you can show it or just explain it yeah I'll go ahead and let the let's
actually go in and share my screen again one second okay
so here I am and where we were just creating this campaign let's just go
right up to reports and then advertising reports and then it is the search term
report right here so this is the report that'll run and tell you exactly what
people are searching for all you do is click on request report and then it'll
run and in real time and you can also set it up to run weekly if you want to
so it's really really easy so I have it I have myself right now mine runs weekly
so I never have to worry about it I just go in and I download it
what I like to do is download this into Microsoft Excel you can also put it into
Google sheets because it looks like it's a huge text text file and it's really
hard to look at it either in Word or notepad just paste it into Excel or
group of sheets and it'll be much easier to use but yeah that's it right there
perfect okay I'll go I'm getting more questions but Cindy good old Cindy says
I Mikan rich you guys are awesome but it she's one of our members so she's
completely biased haha I'm not actually seeing any other questions Mike and
that's fine you know what so uh that's great and we're actually I think we're
at the 40 minute mark which is where we wanted to target today's training we
knew what we wanted to get through today we also wanted to
mind you one last time so again if you enjoyed this training completely free
training we're not selling on it be sure to check out the other Facebook lives
that we have there right here again on the amazing calm Facebook page you'll
see them all under the videos tab also if you want to see more structured
training again completely free go to amazing selling machine calm and then
you'll see our four part training series there and then you'll learn exactly how
to source your product you'll get all kinds of cool downloads like a list of
100 product hot product opportunities a list of what categories are the best to
sell and which ones stay away from a list of the best countries to selling
and if you might run into any more complications like it may be a little
harder for you to set up we tell you which countries are the ones you may
have to jump there a few others hoops to get through the second training again we
talk about suppliers and freight forwarders you get to download email
templates I didn't mention it before if you're worried about how to email a
supplier we give you the exact email templates that we send to our suppliers
you'll know exactly at a sound professional you also get that recording
of the freight forwarder that our freight forwarder that we use to answer
a lot of the questions and what we call the Amazon automation blueprint so
especially if you're new joining this car right now or if you've watched the
other ones you kind of want to see how the big picture how this all fits
together download that blueprint it'll tell you this is like business in a box
all the steps on what you need to go through in order start it all the way
from finding a product to scaling the product later on then the third the
training video covers launching and ranking and we go through our rapid
ranking system how to launch your product how to really easily do it
you'll be amazed at how a simple advertising campaign using a digital
coupon which we talked about here and creating a Facebook offer can boost your
products initial sales greatly and really jumpstart your sales and then the
fourth one we talked about a way to really put this all together and make it
happen much faster and get involved with a community of other people selling just
like you are people like rich and I and Matt and Jason and thousands of other
people as well so if you haven't checked those out I highly recommend that you do
again all that is for free you know of course you know there's things out there
that you you'll have other offers out there to kind of jumpstart this process
but even if you don't want to spend a diamond
thing go get the free training highly recommend it we've had lots of people
come back six months and years later and tell us you know they really love the
free training they want to take it to the next level but get the free training
you you will not regret it rich has content in there I have content
in there Matt and Jason have content in there
we have all kinds of you know videos out there if you want to see real people not
saying rich and I are not real people but other real people who have you know
started song in Amazon and I just have some amazing life-changing results we've
all kinds of real live testimonials there when I watch them I know rich is
the same way as me we kind of get choked up saying how many people's lives have
changed by simply starting their own e-commerce business on Amazon and we
went up as many people as possible live the same type of life that we do so I'm
gonna leave it at that thanks so much for hopping on the
Facebook live have an awesome weekend and then one last thing next week we
have at least four Facebook lives coming up on an each one of those we will have
real live people that are gonna share their stories some really heartwarming
stories some huge incredible success stories some eek stories so absolutely
come back next week like the page here go sign up for the live sessions check
out our free training do everything so that you can really watch us next week
and meet some people and ask some questions you can get hear it straight
from them what it was like for them it's not all roses and you know and unicorns
sometimes people have struggles this is a real business you're building for the
rest of your life and will be open and honest about everything about the pros
and cons and what it's going to take to change your life and build your business
so uh I'm gonna leave it at that thanks so much for joining rich and I we
hope you guys all have an awesome weekend and a real look forward to
seeing everyone next week thanks so much and we'll see you guys all soon
چگونه با فروش در آمازون میلیاردر شویم ؟ فروش کالای فیزیکی در آمریکا ، کانادا و انگلیس How to Sell on Amazon – Parents Make $2 Million in Just 2 Years (Get Their Selling Tips Now!) How to Choose the BEST Product to Sell on Amazon An Amazon Success Story - $0 to $500K per Month! He Built a $4.5M Amazon Business in 2.5 Years, Here's How... How to Build a Real $100K Per Month Business with Amazon How to Choose the BEST Product to Sell on Amazon FBA 2018 Cash Flow Analysis for Amazon – Million Dollar Amazon Seller Reveals How to Free Up Cash How to Rank at the Top of Amazon in 5 Days or Less 42 HOLY GRAIL HACKS THAT WILL SAVE YOU A FORTUNE

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