How To Be Omnipresent (Ethically, Of Course)

click to begin

Youtube

Today, I wanna talk about omnipresence.

I wanna talk about why it makes sense
to ethically own the newsfeed and to be in front people
because at the end of the day,
as much as my feed or ego to be on top of the newsfeed
and it may make sense from all the non-business side,
I wanna ensure that you realize
what happens from the psychology
of being in front of someone over and over again.
I don't know if you've ever been to a gym before.
Hopefully you have been, (chuckles)
but something that ends up happening
or ended up happening to me a lot,
especially when I was younger when I was going to gym
is that you would naturally see somebody
going to the gym, if you went at the same time
and they went at the same time,
and after about 20 or 30 times you've seen them,
you almost feel like you're naturally, like, inclined
to be into them more, you know what I mean?
And you're actually, whether it's a friendship
or whether it's romantic or whatever it may be,
a lot of that has happened at the gym
when I was kind of like just there at the right time.
It was relevant to me at that exact time
and I kept on seeing that person over and over again,
so it actually made me feel like I knew them more.
Well, a lot of the time inside of our lead generation,
we spend a lot of money on our lead generation
but we don't spend a lot of money
or a lot of time or a lot of attention
on being omnipresent of always sort of being there.
And the interesting thing is that most people
will not consume the content that we actually create.
Of the amount of people that actually watches video,
most of them are only gonna get to 10 seconds
but they see me on their newsfeed and they see me in YouTube
and they see me in their inbox so much
that when the pain is deep enough,
whether it be their life changed or something happened
and they know they need to take the action,
it allows them to ethically, and I think in our case,
for us to market ethically
so that we're there at the right time.
So if we're always being omnipresent,
if we're always being in the newsfeed,
at the 150th time, there's nobody,
and on the 150th time of them seeing us,
there's nobody else that they're going to wanna work with
because we show up in their life so much
and whether it's a fact
that they just trust us at this point or just the fact
that they just feel like they should work with us,
they're going to see us as being the most relevant choice
because we continually showed up,
we were consistent, and this is not
about having all kinds of content.
This is not about going and spending all your time
all day long in creating content.
This is about being omnipresent
to the small pond that you create,
so you can be the big fish.
This is about having marketing
that allows you to share content at the right time
knowing, hey, who do I share a podcast with?
Who do I share a video with?
Who do I share a webinar with?
Who do I share this guide with?
Who do I share this long-form post with?
Who do I share this article with?
Who do I share with this PR?
Being able to utilize omnipresence
is being able to have the most relevant information
in front of somebody so that they're seeing it.
Most people are gonna only watch
the first five seconds of a video.
Most people are only going to read
the title of the article that you post.
Most people are only gonna read
the first line of what you actually post on Facebook
or most people are only going to actually look
at the subject line in your emails.
But the difference is that you are showing up
every single day in their life.
And when that pain is illuminated to them
at the highest the extent
where they're ready to take action,
they're coming to you, saying, "How do I work with you?"
And it's no longer a sales conversation.
It's them taking their credit card out being ready to buy.
So, that my friends is what omnipresence is about.
It's not about creating more.
It's showing up automatically
to those people that you are relevant to.
It's not about owning the entire marketplace,
it's owning your marketplace.
And when you do that, you go from the best kept secret
to the biggest name to the people that need to know
that you are the biggest name.
So, that
is omnipresence.
If you enjoyed this content and you want more of it,
make sure you go ahead and subscribe.
And if you want other entrepreneurs, just like you,
to be able to also access this information, this knowledge,
make sure you go ahead and share it with someone
that means the most to you.
Remember, as entrepreneurs, it's our job
to be able to help other entrepreneurs continue to elevate,
allowing us to evolve society and evolve our world.
I'll see you next time, bye.
(electronic music)
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method "I was good at operations....Scott Oldford made my marketing great too" - Breanne Dyck Testimonial Exponential Business Growth -- 4 Steps to 5x Your Business in The Next 12 Months Entrepreneur Struggles -- Do You Feel Worthy Of Success? 4 Different Forms of Advertising on Facebook, Google and Youtube The Official The R.O.I. Method™ Training Video How to Become a Millionaire in 3 Years | Daniel Ally | TEDxBergenCommunityCollege Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma 3 Signs That You Will Become Rich One Day Worst Job Interview Ever

How To Be Omnipresent (Ethically, Of Course)

Latest Posts