How To Crush The Fear Of Using YouTube And Video In Business

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What is holding you back from taking advantage of the benefits of YouTube and
video in your business? Entitled "How To Crush The Fear Of Using YouTube And
Video In Business", this video attempts to dispel the YouTube myths and overcome
the video excuses enabling you to benefit from YouTube and video. Most
business owners know they should be using video in their business but they
either fear video or they don't understand YouTube or they just don't know
where to start. If you're a video marketer faced with helping business owners get
the maximum benefit from video, or if you're a local business owner who just
wants to crush the fear of using YouTube and video in your business, then you're
about to find out how! Hi, my name is Jeff Laming from Video Cashflow, and in this
video we're going to dispel 3 main myths that hold business owners back,
with a few tongue-in-cheek antidotes, and then provide some easy solutions to
enable you to reap the benefits of YouTube and video. Before we do so, if
this is the first time you're watching a Video Cashflow video and you like
what you hear, see and read then please click the subscribe button at the bottom
of this video to get more video marketing and business videos on a
weekly basis. Using video in your business is a must now. Why? Because your
clients and prospects overwhelmingly prefer to watch video. it really is as
simple as that! There's a bit of a paradox happening at the moment. Business
owners know they should be using video in their business, but they then offer
3 main excuses as to why they think they can't use video. Here's those 3
main excuses interspersed with some tongue-in-cheek
affirmations and solutions. 1. It's too expensive to use video! Yes, it is if you
want a full-blown Hollywood style blockbuster produced and distributed, in
which case perhaps this type of video is not for you? However, a video that shows
for only 2 or 3 minutes that's produced in one sitting by a local
videographer and targets your ideal customer market is really all it takes.
Remember too, that the video could be seen on YouTube for many years to come
it works for the benefit of your business
24/7, 365 days a year. Do the work once and reap the rewards many times over and
over. Still wondering if it's too expensive?
Okay, look at it like this then: how many customers can your client expect to gain
to cover the investment? You'll need to ask them what their lifetime customer
value is and then make it clear how the figures pan out. And make the point that
once the initial investment is covered that all additional customers results in
additional revenues and additional profits. Excuse number 2. I haven't got time
to produce a video. Again, they're stating the obvious, and why would a business
owner want to film, edit and produce their own video? That will cost them far
more in lost business if they took that route.
Yes they'll need to spend a bit of time agreeing on what type of video they want,
the message they want that video to convey, and overall the results that
they'll be looking to achieve from that video. And they'll need to take a bit of time
out from their hectic work schedule by appearing in their videos. As mentioned
earlier, do the work once and reap the rewards many times over and over. Which
brings us on to the next excuse - excuse number 3. I'm scared of appearing in
video! To many business owners, appearing in their video is a fate worse than
public speaking. To promote their business, they need to be in their video
promoting it, because video is a far more powerful promotion tool than any other
medium. And that means that they need to be the person that their clients and
prospects recognize as being the person that they'd like to do business with.
"But I'm not good-looking" they might say and, yes, you will probably have to agree
with most of them that they have a point. However, beauty is in the eye of the
beholder, and it's their [perceived] ugliness that actually makes them distinctive. It makes
them more relatable to viewers and it's that that will help generate
inquiries and engagement. "I have a terrible voice" they might also say. And
yes a slight adjustment of the trouser belt may will overcome that problem.
However, if their voice is distinctive or if the way they talk is engaging and
relatable then it's that that will help generate enquiries. For both types of those
excuses, they are the very reasons
why business owners should be using YouTube and video in their business. Note
that I didn't suggest using an animated video as an alternative to not appearing
on film. To me, this is a cop-out and a dis-service to the prospect. If your
clients and prospects are serious about their business they'll recognise what
they need to do to get the results. And do you want to deal with business owners
who shy away from what needs to be done?
So just to recap - there's 3 main fears that can be crushed by applying
easy solutions to help local business owners benefit from using video and
YouTube. 1. It's too expensive to use video. Set out the context in which
the return on investment can be generated; 2. Lack of time to produce a
video. Highlight the principle of doing the work once and reaping the rewards
many times over and over; 3. Scared of appearing in video. Promoting the
business is best promoted by the business owner. People do business with
people. Thanks for watching. Look out for another video on video marketing and
YouTube coming your way next week. And if you like this video please click the
"Like" button underneath the video. Feel free to share the video with friends,
family, business colleagues and associates. And by all means leave a
comment in the Comments section, also underneath the video. And don't forget to hit
the "Subscribe" button if you'd like more videos on video marketing and business
tips, tactics, techniques and strategies that will help you with your own online
business. Enjoy! Until next time....bye for now!

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How To Crush The Fear Of Using YouTube And Video In Business

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