How To Do SEO For YouTube Videos?

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Welcome back. In this video, you'll learn the simple steps to get your next video
to rank at the top of YouTube. You want your subscribers to see your videos but
you also want new people to find you, people who've never heard of you before.
You want your videos to show up in search. Now if you're thinking, I'm just
going to repeat the things that you've already heard, think again. You'll find
more clarity in this one video than in any other resource on video SEO. I film
and launch hundreds of YouTube episodes every single month for channels in a
wide variety of industries and video SEO is our core growth strategy so after
watching this video, you'll be able to go film a new video today and see it ranked
on YouTube tonight.
Alright, this is going to be fun. I'm Nate Woodbury, the founder of Be The
Hero Studios and when I launched my company eight years ago, I was excited. I
had just left a prominent SEO company that worked with many big-name clients
with their SEO campaigns and I thought that I knew a lot about SEO but guess
what I discovered, two things: one, the strategies I knew didn't really work for
solopreneurs and two, SEO loopholes and tricks that worked one year don't work
the next. The search engines like Google and YouTube, they constantly improve so I
went back to the beginning with the mission to figure out two things: how do
I do SEO for solopreneurs and how to do SEO that wasn't based on loopholes and
trying to trick Google, basically how to create videos that the search engines
want to put on top and keep their for years. So as you can guess, since I'm
making this video, I figured it out and it works. I'm going to share with you the
system that I follow to rank videos in the top 10 on YouTube the day that it's
launched. So rule number one, keywords at the top. You want your main keywords for
your video to be in the title, in the top line of your description at the top of
your keyword tags and at the top of your video transcript. Now look.. You think
you've heard this one before because you have but your videos don't rank on
YouTube, do they? Let me explain a couple more rules first and then I'll come back
and elaborate on this rule. I'm going to cover rules, two and three together and
you'll understand why. So rule two, use narrow specific topics and roll three
more competitive topics need a video series. You want your videos to be
narrowed down as specific as possible. For example, you can make a video on how
to do push-ups or you can make a video on how to do perfect push-ups for
beginners, there are many important reasons for this. Let's talk about the
reasons first and then I'll give you some more examples and I'll even show
you an awesome example on YouTube. Reason number one, more specific topics have
less competition and are easier for you to dominate. Reason number two, the more
focused your topic, the more applicable it is to your target audience. Honing in
allows you to speak to your tribe who are most likely to hire you or buy from
you and reason number three, when you take a topic and
break it down into several niche subtopics, you now have the titles for a
video series instead of just one broad topic. Reason number four, if you create a
video series like this then YouTube knows that you're the go-to channel for
that topic and after a while you rank for the more broad and more competitive
phrases. Okay, back to some examples. If you just
make a video on how to do push-ups, you're fighting an uphill battle, think
of how many other videos have been made with that very same topic in title. The
only way to outrank them is to create a video that viewers like more than all
the others and generates more revenue than all the others. Now there's several
other things that go into it this is possible but that's a topic for another
video, it's a pretty big challenge. Now what if you make one video called how to
do a perfect push-up for beginners? The second video called, does the perfect
push-up really work? Third, what muscles does the perfect push-up work? Fourth, the
perfect push-up 30-day challenge. Fifth, how do you do the perfect diamond
push-up? Six, how do you do the perfect one-arm push-up? Seven, the perfect
push-up routine. Or eight, how not to do push-ups? So each one of those videos
will quickly rank on YouTube because it's laser specific. Content like this
will attract a loyal tribe to you and when you create a series like this,
you'll eventually dominate YouTube for the more competitive broad topic of
push-ups as well so how about I show you a real example? If I do a search for how
to invest in real estate with no money, you'll find this video at the top. We
filmed this back in 2014 and it's still on top. Now since then, we've created
hundreds of videos on other niche focused topics. Now when you search
YouTube for any category relating to real estate investing, you'll find one of
our videos every time often multiple. Let's move on to rule number four, entice
viewers to comment. You probably already understand too that a video with better
engagement from viewers will perform better. In YouTube, this means the likes
and comment so unfortunately YouTube doesn't have the option to share a video,
that's why there's really no such thing as a video going viral on YouTube,
instead, we need to do things that impress the algorithm
to promoting your video and hopefully someone will share your video link on
other social platforms where it can go viral. For social engagement, the best
thing that you can do in your video is incentivize the viewer for commenting.
This might simply be that you promise to personally respond but what if you get a
little bit more creative? What questions could you ask your viewers advice on
that they would likely want to comment about or you offer a download or
something? Consider this, what type of contest could you put on for those who
comment? So are you getting the idea? At the least, at the end of your videos, ask
them a specific question and to comment their answers below so before we move on
to the next role, I'll give you a bonus tip. Next to the subscribe button, there's
a bell if they click it they can opt to turn on email notifications from YouTube
and every time a new video is uploaded they get notified so this is so much
more valuable than just a subscriber. I recommend visually demonstrating how to
do it when you invite them. Now in your video, you might simply say "I upload new
videos like this everyday. If you click the bell icon right here then YouTube
will notify you with when a videos been uploaded." Okay, let's move on to rule number
5. Use keyword tags. Now strategically, tags aren't as important as it used to
be but they're still necessary and if you use them strategically, it really
works. Most people spam this section with any keywords they can think of. This only
confuses the algorithm into not really knowing what your video is about so
here's an example. This video is apparently about everything and
therefore it won't rank for any of them, instead use the keyword phrase that
describe the specific niche your videos about. Include two or three variations
that also have search volume and then just a tag or two on broad subjects for
the video and the channel. That's it. It's better to get rankings for a few
targeted phrases than to have a mess of tags that get completely ignored. Put the
most important phrase first and follow the principle that less is more. Okay,
rule number six, create clickbait thumbnails. Yes, of course, you want to
create clickbait. The thumbnail is one shot to entice viewers to click and
watch our video. We want put as much psychology and strategy that
we can into it so for obvious reasons, what you show or say and your thumbnail
needs to stay true to the content of the video otherwise, your clickbait turns
into bait-and-switch where viewers get mad because they're expecting something
else so good clickbait will get you more views. You could have an amazing video
with a poorly designed thumbnail and you'll get less views and you can have a
lousy video with an amazing thumbnail and get tons of views. My recommendation
is to first create amazing content and then put focused energy into designing a
compelling clickbait thumbnail to ensure your content gets seen. If your content
is average or your strategy is bait-and-switch, your watch time will
suffer and the YouTube algorithm will see right through it, your video will be
shown less and less. Okay, so how do you design a great thumbnail? That's a great
question and it's the subject of an entire course so let me give you a
shortcut. What I want you to do is do some research on YouTube, comb through
hundreds and hundreds of channels looking for a style of thumbnail that
looks professional that matches the brand you want. Find a few that you
really like and then be able to define what it is that you like about them. Next
I want you to copy and improve. Yes, copy their style and improve upon it.
The improving part is usually pretty easy, what you'll find is that most good
channels use their thumbnails to inform, they create thumbnails with professional
design that repeats the title at the top so don't fall into that trap. Every time
your thumbnail is shown, the title is right there with it. Text on your thumb
can be great but think of something else to say besides what you already have in
the in the title. Instead of using text to inform, say something that makes them
curious, turn a statement into a question or use a phrase that creates curiosity
such as, don't make this mistake or look what happens or have you done this or my
biggest secret or it always work. The imagery you choose combined with any
text needs to create a desire to want to watch and see.
Combine this with strategic searchable titles and you now have the best of both
worlds. When people click your video, they'll be hooked into watching and have
proper expectations for it so rule number 7,
be strategic with your descriptions. You already know that you need to include
your main keywords in the first sentence or two of your description, right? You
also know that the first two lines of your description need to create
curiosity as well, right? Now let me share something with you that you don't know.
You should use the rest of your description as you would the homepage of
your website. If your viewer clicks to view your description, they're looking
for something. This is where you get to shine and let them know what your
offerings are and that they're a perfect fit for what they're looking for so
focus on them, what's in it for them, give them links and resources in an organized
way that they can find what they're looking for.
Ask yourself what people might want to know after watching this specific video.
They might want your contact information, they might want to know what you offer
or just know more about you, they might want to follow you on other social
platforms, they might be looking for a link to something that you mentioned in
the video. Your video will introduce you to brand new people who have never heard
of you before and links and things that you put in your description or one of
the ways they can enter your sales funnel. Okay rule number 8, shoot for 10
minutes. The goal here is watch time. We don't want to create long videos for the
sake of them being long, YouTube loves watch time. The ideal length of a videos
between 7 and 16 minutes but if people only watch the first minute, it would
have been better that the video is just 1 minute long. Now some of you may be
thinking, wow, 10 minutes, that's a long video and others might be saying, how
could I possibly give them everything in only 10 minutes? Let me answer both. The
YouTube culture is used to watching videos in the range of 7 to 16 minutes,
they might have an hour or more to spend on YouTube and plan on watching a
handful of videos each hour. You are their entertainment. Each episode needs
to be long enough to give them recognizable values and build
familiarity with your personality. In addition to informing and entertaining
them, you want them to like you, you want them to know you by name and
desire to follow you. The more successful you are narrowing down your video niche,
the topic, the easier time you'll have to keeping your content from going too long.
If it's too long, you didn't go specific enough. If you
followed my advice for making a video series on a topic then each
video will be very specific allowing you to thoroughly cover the topic in around
10 minutes and give you plenty of wiggle room to allow your personality to come
through so that they can connect with you. Okay, rule number 9, analyze and
improve. So after you post each video, watch how it performs. Did it do well or
not compare it to the performance of your other videos? Ask yourself why did
this one get more views than that one, what did I do different? Become familiar
with YouTube analytics, become a numbers nerd. Believe me, when you have a video
that starts to spike, you won't be able to stay away from the analytics. Learn
from it, make decisions and try new things, you'll win some, you lose some
but over, time you'll get better and better. YouTube tells you so much about
each video. You'll know what percentage of people watch the entire video, you'll
know the most common places that people lose interest and leave. If you dig in,
you can determine what your audience enjoys the most. Now YouTube SEO is all
about impressing the algorithm. The steps that YouTube shows you on the dashboard
are the stats you want to score the best at. If you do and you follow these nine
rules, you'll show up in the top of search, you'll show up in suggested
videos, YouTube will promote your videos for you. What are the questions do you
have about video SEO? I want to answer them for you, leave your questions in the
comments below and I'll see you in the next video.
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How To Do SEO For YouTube Videos?

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