
what am I trying to sell is it a product or service why am I even making videos
why are you making videos what's the point of you making videos and putting
them on YouTube then I ask myself and I look through my tweets my Instagram post
my polls on Facebook YouTube analytics video comments I look through all of my
comments on all of my social media posts and on my YouTube videos and I say what
are people asking me what kind of questions aren't people asking me both
on and off of youtube if you have clients paying clients I would focus on
what they're asking you and if you can ask the same question over and over and
over you might want to make a video about that another thing that I plan my
videos around our events if there's some kind of event that I'm attending or it's
a special day maybe a social holiday or a normally celebrated holiday I might
make a video you may remember around Valentine's I might have put out a video
God how to make people love your brand or fall in love with your brand
something like that love one times day hearts at another video
when I was getting ready to go to social media marketing world related to how to
network because I was going to a huge networking event where people were gonna
be looking at my social media and they were going to figure out how to network
I will put those in the description below just to give you some ideas so
what I'm selling questions people are asking me events that I'm attending or
special holidays they're coming up these are all things that I will plan my
content around so that's how I come up with my content ideas but how do I give
them organized well I got this bullet journal this little bad boy right here
notice the color so I'll blog and brandy color yeah yes branding this little bad
boy I use it all the time a lot like every day I take it almost
everywhere with me it's my little notebook it's kind of
full I've actually got a new one in gold but nobody cares about that moving on
I'll put a link to the bullet journal that I use down below so you can check
that out for yourself bond really old school I actually write everything I
make bubble charts and weird stuff I feel that writing stuff down really
helps me but I do have a digital version of the things that are right so you may
remember a video I put out about social calendar in that where I was explaining
some of my content strategies and how I'm able to post on everything it's
because I found my content around certain topics and things that I'm going
through or attending or people that I'm meeting it's always really good to
incorporate that kind of stuff because it gets people's attention but I'll link
to the calendar down below so you can download that and watch that video it's
pretty helpful then I take all of my ideas between what I came up with and
what I wrote down and I say brandy any of these ideas look
like they're related clickbait make a video series or did you
record your video and it's really long and you're like wow I can actually make
this into multiple videos because what I've learned is you can't overload
people you have to tell them hey here's what I learned
here's what you need to do next you have to guide people where you want them to
go if you tell them a whole bunch of information they're not gonna know what
to do unless it that they like really applies to them but you don't want them
clicking are all over the place you want to tell people what they need to do next
was if you make a series it gives you multiple videos you don't have to
release them each day you can release them once a week if
that's how you really or maybe three times a week but don't feel like you
have to squeeze everything into one video I actually have recorded videos
and then broken them up multiple times and if I do that I'll just record like a
quick intro or outro to the video throw something together because you don't
have to film everything the same day you could probably like repurpose some old
content or maybe a video that you made and you weren't really sure what to do
with you can always just add a different ending and introduction take Veda for
instance if you look at my past three videos I was like what am I gonna vlog
about for Veda and if you don't know the Veda means I made a video about that so
look at my bathroom videos those are down in the description below but
essentially the first video I said okay I know people are gonna ask me what is
Veda so I need to explain that then I knew that people were gonna be talking
about vlogging every day so I was like well this is probably like a popular
topic so I might need to make a video about that and then the last one did it
it what was the last one oh how I film so the last one I did was how I film
because I get asked all the time and I thought it was kind of like related and
I was thinking well if somebody watches the beta video and then they watch the
vlog video of how to vlog every day or why they should then they watch how I do
it maybe they might want to watch all three videos and then if I'm a really
sneaky they may want to download that download that I put down in the bottom
of videos I want people to download my download
in my videos and watch my other videos so I have a call to action so whatever
you're selling whatever you're in goal is even if you don't know what you're
selling right now you will eventually say you want to plan your content around
a certain topic I hope that makes sense if not I'm sure you'll let me know just
better comment down below and tell me what questions you have about anything
that I've just said now you know how to plan your videos or how I plan my videos
and how you can plan yours and how I keep organized with my videos both
old-school writing and digitally in print making of downloads so now you
know how to plan your videos or how I blend my videos and I even gave you my
social calendar that you can download and customize to your liking you can
check that out in the description below I'm brandy of Malacca Morandi calm where
you can find tons of free resources to help you brand your business and YouTube
channel thanks for watching and I will see you in the next video
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