How To Start A Blog And Make Money

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Hey guys welcome back to my youtube channel I'm Natalie and I blog at
NatalieBacon.com. I am so excited to share today's video with you today
because I've been doing a ton of research about marketing and blogging
and I feel like literally my mind has just like exploded like I finally get it
and I cannot wait to break it down for you so that you can apply this stuff to
your blog too. So if you notice on my blog I've kind of done a mini rebrand I
have new photos on there I've sort of changed my message to design your dream
life and I'm really really excited for the next sort of phase of my blog but
most importantly because I really want to help you start your blog build your
blog's design your dream life with money personal development and online business.
So that's sort of a little intro now let's get into the meat of how you can
start a blog that makes money. The number one most important thing that you need
to do with starting the blog to make money is know what your end goal is. If
you want to build a profitable business through serving some sort of product or
service that is that is amazing and that is an amazing end goal it is totally
different than trying to become a popular brand and an influencer and
they are completely different paths. So from the beginning know which one you're
headed on and which one you want it's so easy and I'm totally guilty of this too
right if you go to my blog and you look at the new pictures that was just solely
for myself that's so self indulgent it is not going to increase my revenue at
all but I did it anyways because I knew that I wanted to do it. The point is to
know that when you're working on things like logos and images and kind of like
making things prettier it's really just for you it doesn't have any influence
whether you make money or not and that's just the cold hard truth it's not just
blogging it's business. You don't make money promoting yourself and trying to
get famous you make money serving. So when you are starting your blog of
course try to make it look professional spend some time make a logo just don't
focus all of your time on that. You really you really do not need to focus
too much on building your brand and trying to get popular if your goal is to
make money and turn your blog into a profitable business. Once you have
decided that you want to build a profitable blog focusing on monetizing
your business and not focusing on becoming a famous online influencer you
need to know who you are going to serve. Your blog is going to make money if you
serve an audience. It's just like anything else in business right
your dentist serves patients your financial planner serves a certain group
of clients your doctor serves patients your carpet cleaner serves a certain
market you know every business serves someone. Its client service. Now the way
that you do that can be totally different but the point here is that you
need to pick a target market it has to be about your target market and not
about you. If you get anything else from this video just know this you have to
pick a target market. If you do this everything else falls into place. I
cannot tell you how much easier everything else will be now I want to
make a point that over time you can have multiple target markets you can build
multiple blogs but when you're just starting you want to build a profitable
blog you need to know who your market is. I just did this actually recently
and the way I did it was I decided I really wanted to serve kind of people
similar to me you know educated women in the US or Canada who are kind of
interested in designing their dream lives right through blogging online
business personal development and money, but it's it's the educated women in
their 30s in the US who I want to serve and it's very easy for me to choose that
group because that's kind of who I am but it can be anyone you don't have to
choose who you are but the point is you have to choose a target niche the more
targeted the better. Some people might even argue that mine isn't targeted
enough but the more targeted your target customer is who you want to serve the
better. I you don't have any products yet which you probably don't if you're
just starting a blog and it's in your head it doesn't matter you still have to
choose a target who you want to serve because all of your blog posts all of
the affiliates everything that you do in the future is going to be aimed at
serving this one group of people. So step one is for you to decide to build a
profitable business step two is for you to decide who you're going to serve.
Step three is going to be for you to decide what are you going to serve this
target audience with it can be with digital products that you create it can
be with your own services like coaching VA work freelance writing something like
that it can be with affiliate products that's usually the way to kind of start
dabbling you know if you're a brand new blogger you're like I want to make money
blogging I think I want to serve this group of people who's kind of similar to
me but you know I don't make any money blogging yet like what do I do what I
would suggest is to kind of just have in your mind kind of manifest ideas of how
you want to serve them if you didn't have all those obstacles if you didn't
work full-time if you had more time if you could just create - whatever product
you wanted right now. So let's say you decide your
own digital products and courses well make a list of things that
you'd want to serve your audience with and then go out and find affiliates that
do that or create blog posts reviewing certain courses or things products that
you think your target would want and that's why it's easier to choose a
target market that's similar to you because you kind of get a sense of what
they would want over time if you build your email list you can just ask them
what they want but for right now you really have to at least have a starting
point of what you want to serve your audience with when you focus on service
and serving your target customers instead of focusing on you know being
this popular influencer that is the key to making money online or offline in
business. When you focus on service and providing value and really helping
someone that is when they will pay you which is totally different than "hi look
at me I'm great and I can teach you something about whatever your blog is
about." Focus on who you're serving and what you're going to serve them with. The
fourth step that you need to take for starting a profitable blog from the
beginning is for you to understand what it takes to sell something. Now you might
be thinking well I just want to start a blog and I just want to make money
online and I don't understand how this applies the truth is that if you want to
make money online in from your blog you have to get out of the mindset of doing
everything about you and for yourself. It is 100% all about who you're serving
and once you make this switch and really start to focus on serving your target
with whatever you want to serve them with that they want that you have to
offer you will bring in the money. So here are the things that you need to
think about when you're serving them. First of all there needs to be a market
for what you want to sell you know you might want to give them something and
they don't want it at all. So it might take a little bit of trial and error but
you have your market and you need to figure out what
it is that you're gonna sell. This can either be a product or a service
well like I already mentioned you know it can be an affiliate product your own
product it can be a service whatever but it's something you have to figure out
what you're gonna sell and that is the market okay
you have to look at the market. The second thing is the message. Now you have
to be very clear about your message that you are giving to your target audience
about the product or service. I learned this from the I Love Marketing the podcast
with Joe polish and Dean Jackson as well as from Brendon Burchard. This amazing
analogy that Brendon gives when he's talking about delivering the message he
says I'm not selling the spatula I'm selling Thanksgiving dinner. And when I
heard that I was like whoa everything changed for me okay so you know it's
it's not just about the spatula it's about Thanksgiving dinner it's the story
it's how you deliver and craft the message so you have to know what it is
you're gonna sell to the market they have to want to buy it you have to have
a clear message that the target audience that you're aiming towards actually
receives this is why it's so much easier to come up with crafting your message
once you've picked your audience like I know how to talk to educated women in
their 30s because that's me it's super easy like all of the copy on my website
just got so much cleaner because I understand who I'm talking to. The
problem I see the most is that people are trying to kind of be themselves not
be themselves be kind of like salesy or whatever because they don't know who
they're talking to. When you decide who you're talking to you know how to talk
to them. You're gonna talk very differently if your pitches to your
grandma versus to your little sister versus to your best friend versus to
your boss. You have to know who you are selling to because the
you know how to position your message. So again the three things you need to sell
it's the market the message and the third thing is the medium. This is the
delivery system for your message so this would be like your blog your email list
your podcast you know letters in the mail whatever. But that is just the
delivery message the Facebook Instagram Twitter and when I learned this I
thought oh my gosh now I know no matter what changes happene with Facebook
no matter what changes happen with Pinterest my blog will always be
successful because it's not about the delivery system it's about me serving my
target audience with whatever they want me to serve them with that I can provide
value to their lives with I'll give the right message and if the mediums change
if Facebook's algorithm change at Pinterest algorithm change I'll find the
next algorithm the next platform to deliver my message to the right people
to. So I hope that this helps you understand that the Facebook the
Pinterest the podcast the blog and all of these ways of communicating with your
target audience it's just the medium it's just how you're delivering the
message. But it's not the message and it's also not the product or service. You
have to have a product or service wrapped up in a message that you're
delivering to your target audience and you can pick whatever platform that you
want to do it on and kind of changes technology changes. If you want to start
a profitable blog focus on what product or service you eventually want to
provide to a specific target market kind of figure out how to craft a message to
them figure out what they want and and help them serve them and when you do
that when you focus on your customers and serving them instead of on building
your brand and on you you will make money blogging.
Okay I will link to my 5 Day Blogging Bootcamp below which is a free training
that you can get more of this stuff on thanks so much bye-bye.
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How To Start A Blog And Make Money

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