'Know Your Girls' initiative for breast cancer education

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SALLY:WELCOME BACK.ACCORDING
TO "SUSAN G. KOMEN", BLACK
WOMEN IN THE U.S. ARE 40-
PERCENT MORE LIKELY TO DIE
FROM BREAST CANCER..THAT'S THE
REASON BEHIND A NEW INTIATIVE
CALLED "KNOW YOUR GIRLS"
CAMPAIGN.. 2-SALLY: JOINING US
TO TALK ABOUT IT--SUZANNE
STONE, EXECUTIVE DIRECTOR WITH
KOMEN AUSTIN AND PHYLLIS DAVID
A BREAST CANCER SURVIVOR.GOOD
MORNING LADIES.TELL ME A
LITTLE BIT ABOUT THIS TELL ME
A LITTLE BIT LADIES.GOOD
MORNING
LADIES.TELL ME A LITTLE BIT
ABOUT THIS CAMPAIGN?SINCE ITS
FOUNDING IN 1982, SUSAN G.
KOMEÂ® HAS LED THE MOVEMENT
TO MAKE BREAST CANCER
SOMETHING THAT WOMEN TALK
ABOUT AND FIGHT IN PUBLIC,
RATHER THAN HIDING IN SILENCE.
AS AWARENESS GROWS AND
TREATMENT OPTIONS IMPROVE,
DEATHS FROM BREAST CANCER HAVE
DROPPED BY 38%.BUT WE'RE NOT
DONE. SUSAN G. KOMEN'S NEW
BOLD GOAL IS TO REDUCE THE
CURRENT NUMBER OF BREAST
CANCER DEATHS BY 50% IN THE
U.S. BY 2026.WE CAN'T DO THAT
WITHOUT REACHING BLACK WOMEN,
WHO ARE ALMOST 40% MORE LIKELY
TO DIE OF BREAST CANCER THAN
THEIR WHITE PEERS.THE FIRST
STEP TO CLOSING THIS HEALTH
DISPARITY IS TO HELP BLACK
WOMEN TAKE CHARGE OF THEIR
BREAST HEALTH BY KNOWING THEIR
RISK, KNOWING THEIR BODIES,
GETTING SCREENED AND TALKING
WITH THEIR DOCTORS. THAT'S
WHERE THE KNOW YOUR GIRLS
CAMPAIGN COMES IN IN
PARTNERSHIP WITH THE AD
COUNCIL, SUSAN G. KOMEN IS
CREATING PRINT, TELEVISION,
AND DIGITAL OPPORTUNITIES FOR
WOMEN TO LEARN ABOUT THE
IMPORTANCE OF SCREENING AND
EARLY DETECTION.BY GIVING
BLACK WOMEN THE TOOLS TO TAKE
CHARGE OF THEIR BREAST HEALTH,
WE HOPE TO HELP AVOID
UNNECESSARY BREAST CANCER
DEATHS.WHAT DO WOMEN NEED TO
LOOK OUT FOR OR SIGNS OF
BREAST CANCER?FOR OR SIGNS OF
BREAST CANCER?THE WARNING
SIGNS OF BREAST CANCER ARE NOT
THE SAME FOR ALL WOMEN.THE
MOST COMMON SIGNS ARE: A
CHANGE IN THE LOOK OR FEEL OF
THE BREAST ORA CHANGE IN THE
LOOK OR FEEL OF THE NIPPLE OR
NIPPLE DISCHARGEIF YOU DON'T
HAVE A HEALTH CARE PROVIDER,
ONE OF THE BEST WAYS TO FIND A
GOOD ONE IS TO GET A REFERRAL
FROM A TRUSTED FAMILY MEMBER
OR FRIEND.IF THAT'S NOT AN
OPTION, CALL YOUR HEALTH
DEPARTMENT, A CLINIC OR A
NEARBY HOSPITAL.PHYLLIS, TELL
US A LITTLE ABOUT YOUR STORY,
HOW HAS IT HELPED YOU HELP
OTHERS?"I HAVE TO TELL MY
STORY SO OTHER WOMEN DON'T
MAKE THE SAME MISTAKE" PHYLLIS
IS A MOM, WIFE, MOTORCYCLE
ENTHUSIAST, EMPLOYED FULL-TIME
AND IS LIVING WITH METASTATIC
BREAST CANCER.

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'Know Your Girls' initiative for breast cancer education

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