
followers on social media and you are here wondering how the heck do you grow
on social media in 2019 and more importantly how do you grow your
business with social media in 2019 in this video we're gonna cover six
simple steps that you can implement right now to use social media to grow
your business in 2019 and then at the end I'm also gonna tell you my own
preference and favorite social media platform that I think you should be on
and investing heavily on if you actually want to be successful in 2019 and beyond
and of course like every single video we're also doing a hundred dollar
giveaway by just staying on this video so if you're new here make sure you hit
the like button subscribe and still to the end of the video if you want to
participate
what's up only CEOs welcome to a new YouTube video my name is Osso Pena your
host and this is the channel that it's all about helping you grow and monetize
your brand business and influence with social media and marketing and today
like we said at the beginning we're talking about all about social media on
how to grow it how to monetize it in 2019 and how you can use it to grow your
business right now and the first step that I'm going to tell you today to do
it's probably the simplest one is probably one of you have heard the most
and it is just be social respond to comments we in our own company make a
disproportionate amount of effort and invest heavily in to support customer
support customer service and it's all because we want to make sure you are so
well so every single comment that you live here for example on YouTube on
Facebook on Instagram emails champa anything that you send us as our comment
or message or email we try to respond very very fast to you why because we
know that if we take the time to actually respond to every single person
that relationship and that bond will strengthen people have invested the time
of their day to answer a comment or to leave a comment or to live a reviewer to
leave an email to us so why wouldn't we do the same thing with them social media
is called social for a reason so try to be social talk to people like their
normal human beings and try to create a relationship with the other person that
is how you will be able to grow your business faster than you would have ever
thought possible and just to put a tangible example so
you understand how powerful this is last year and about January or so we're
making about $10,000 a month we went to an event we started answering a bunch of
questions we started giving value for free make your relationships bonding
with more people growing the network and in turn in just 90 days we grew from
$10,000 per month to over a hundred thousand dollars every single month in
just 90 days so we 10x the basis in a 90 day period and mainly because we were
focusing on networking and building relationships with other people so I
want you to do exactly the same thing well there is yourself or your team
start replying to comments start replying to emails leave comments on
other peoples pages give value for free answer questions go on Quora go on
forums go on LinkedIn Facebook Twitter Instagram YouTube it doesn't that matter
what platform is that you're in providing free value leaving comments
making that real connection with people will go a long-term with you and this
leads into step number two and that is do not promote your business all the
freakin time if you're doing it stop it get some help
I see people doing this all the freaking time that they just want to shove it up
in your face without really building any real connection in any real relationship
with you let me ask you something if you were just sitting on a corner in a
coffee shop and you saw a guy that didn't knew another girl completely
random and he went up to the girl and said hey baby
do you want to marry me what do you think the girl would say the girl is
gonna say absolutely not plows macking the face call the police and run away
you truly make me the happiest person
because no psycho is gonna ask a random person just to marry her on the spot
without talking to them and knowing them a little bit same thing on the business
world why in your right mind what you want to promote your business and just
shove it in people's faces all the time without building a relationship with
them for example if this is the first time watching one of our videos and I
try to pitch you our high-end program which is $15,000 you're probably gonna
be saying oh sweet I don't know you I don't like you I don't trust you so why
would I buy from you
especially one is $15,000 I don't know what value can provide so why would I
try to pitch you instead of building our relationship with you try to provide
valid for free first why would I pitch you that package is
that the right fit for you is that the right time for you the time is to build
a relationship to get to know each other you know courting dating we need to go
out a few times before we you know I give you the ring now having said that
that does not mean do not sell because I believe every business and everything is
cured with sales but this does mean that you need to know when to sell when to
provide value because at the end of the day providing value is also part of the
sales process so start thinking long term stop shoving your offers down
people's throats and I promise you you will make more sales because of it
because people will start seeing you as somebody that actually cares for them
actually values them then you start building that relationship and what we
called the KLTV process or the know like and trust process in order for people to
buy the third tip I have for you today and this is especially if you're writing
posts for example on Facebook LinkedIn or Instagram is that you want to make
sure that your copy or your content or your descriptions of the post are made
in a very specific way so for example if you're writing long-form content instead
of short one make sure you are consistent with either of the tool don't
try to switch it between the two it may be here and then you can do that but
people are gonna get used to the style of content that you produce and that you
give them I personally like to do long style content not because I will get
more likes or more engagement but because I know readers are buyers so for
example one of the blog posts that we actually wrote on Facebook it's super
long it's over 3000 words I'm gonna leave a link in the description to that
one and also a few other ones but on that post and several others we're
giving up so much free value that people literally feel they're taking a course
as they're reading through it and by the time they get to the end of it is
basically they are indoctrinated they're warmed up to the idea that we actually
provide a ton of value and what we have to offer that they actually can help to
buy because at the end of the day if somebody spent 5 10 minutes of their
time reading something that you put out a blog post that's extremely valuable
for them that will help them they're a lot more likely to actually buy from you
later on so John that read my 3,000 word posts then read my a thousand word post
and likes and engages with you know my history I'm stories and whatnot John is
a lot more likely to buy from me than Lisa
that only watch my Instagram story because John has taken the time to read
that content maybe apply it maybe has some results he engage with that I saw
it then he went to the next one he did the exact same thing and I know John is
engaged with our content and is a lot easier for me to help and serve them at
a higher level aka sell them so make sure that whether
you're producing long-form content or a short one that you actually stay
consistent with it I personally again like long-form content because readers
are buyers and yes I know the likes comments shares a lot of stuff or
drop-down but I don't really care because I'm here not to get more likes
I'm here to make more revenue and grow the business the third tip I have for
you today is try to beat omnipresent the more social media platforms the more
outlets you can be on the more money you will make and do not try to promote each
social media platform at its own try to promote all of them through all of them
as an entire group remember not every single person enjoys every single medium
to consume content so you don't know what John Lee's I'm Mary and Wan like
SATA smoke attention nah it's just one
maybe John likes Instagram stories maybe Lisa likes long-term format written
content maybe Marie likes email maybe Lucas over there likes videos like this
on YouTube but you systematize in the process to create content on every
single social media platform allows you to be in front of your ideal prospect
and every single one every single time and close them on a much higher rate so
use your Facebook profile and send them to your Instagram user Instagram send
them to your YouTube use your youtube to send them to your email list use your
email list to send them to your LinkedIn and so on and so forth right now we're
actually creating a lot of systems in our own company to actually distribute
content in an omnipresent way and probably you have seen this through our
Facebook Instagram Quora LinkedIn and all the social media
platforms that were active on because we know we can help them serve people on
every single platform with our expertise our services and our products it is
literally our duty to reach as many people as possible to help and serve
them with our products and our services the next step I have for you today is
use more Instagram stories I've talked about
this before and other videos I'm gonna link them down below in the description
or we actually just tell you use more Instagram stories we tell you the
framework and the less stuff and again I want to emphasize here on this video why
this is so important Instagram stories is the fastest growing product in human
history it launched if I remember correctly late 2017 and since then it
has completely blown up and I know people who actually spend more time
watching Instagram stories than they do is scrolling through the feed I actually
want to ask you a question what do you spend more time doing watch it in cm
stories or watching and scrolling through the Instagram feed
comment down below one if you do Instagram stories more and come in
number two if you actually scroll more to the feed I'm actually curious to know
which one you are and now on ice cream store is this also
this new feature that you actually share your Instagram stories to your Facebook
stories as well and get basically double the exposure without doing any extra
work I personally like to use this a lot with also our specific framer for
Instagram stories which what we called Instagram story webinar where we
basically take people through a story process IKS your stories the duh-duh we
gave you value the beginning then we pre frame that offer before we actually
pitch it through a poll or a question and then we actually give a call to
action to maybe swipe up send a message or whatever it is to actually close the
client and close the offer right then and there and actually the last step on
this process following up with every single person who went all the way into
the very last Instagram stores who maybe didn't swipe up well maybe didn't
comment maybe their indirect message maybe didn't do the call-to-action we
were expecting them to do and just follow up with them in order to see
where they are why because if they spend the time to actually watch 10 12 15
Instagram stories in a row where you talk about specific subjects we had to
get a six pack maybe in my case for example how to grow an Instagram of
monitize instagram maybe these you're a business coach maybe is you're an expert
in amore marketing or marketing in general if somebody spent time of their
day to actually go through 10 12 15 Instagram stories maybe 2 3 even 5
minutes of their day in a row all the way into the very end it is really
likely that that person is really interested in your products and services
and all you have to do really is follow up with John and say hey John I just saw
that you voted YES on our poll that you asked the question and then you saw our
Instagram stories completely all the way to the very end well we talked about
this subject I was wondering if you have any more questions about it and how I
can help interview John John is gonna be like all my freakin sheesh this guy is a
freakin influencers on Authority and he's reaching back out to me sending me
a message he actually cares about me
and that's again tying it up back again with the other two that we mentioned to
strengthen the bond in the KLTV process with the relationship with your
followers this is how we were able to pull 71 thousand dollars in just seven
days with our small Instagram account last year again linked to that case
study down below with a blog post that we wrote on Facebook this is how we have
helped clients like the lady boss do over six figures a month or gallon from
Instagram without doing anything extra or clients for example like alex becker
or dan lock we're absolutely crushing it and just doing a few little tweaks here
and there are doing 86 thousand dollars a month in six figures a month in
revenue so these tips that you think are trivial and don't work actually are
making back to the people who are actually implementing so stop pondering
and go do it and the last tip I have for you today's try out more video and I
know what you're thinking man but I'm not good on video I'm not good on camera
I suck I'm shy I don't know how to talk right like I can barely speak English
and you hear me doing this freaking video for you so stop putting Susan and
put yourself out there now I know I know there's some people outside you know
they're introverted or whatever don't want to be on camera don't want to be
influencers and whatnot that's fine but there's also leverage for you too and
you can also do this as well so in your case that you don't want to have a
personal brand you don't want to be in front of camera and whatnot but you can
do is just build a page or build following around a certain topic or
theme so for example just like one of our students Alex Wilkie did he build a
page around beauty even though he's a six-foot guy with a huge beer and has
nothing to do with Beauty head feel using I don't even think he knows how to
put makeup on but he still has over 700,000 followers on his Instagram
account and now he used that account as leverage to get another person to be the
face of the brand and build them up as a personal brand book they have still
ownership and control of the main brand aka the 700,000 followers so you're
basically just using a theme a main page that you build a following around as
leverage to get somebody else as a personal brand and you just sit behind
the camera and select the picture and of course the person who's being the face
of your brand is also benefiting because they're also building their own personal
brand as well which in turn will also make them more money so is a win-win
scenario in both cases so please please please please please use more video in
your content this is companies like Netflix Hulu YouTube
Facebook now your freaking business is rolling out of paid video platform
program or something because they know that people are consuming more and more
content on video and this video is an exact example of why we're actually
investing in this as well consider posting and creating more video content
because it's gonna get more engagement he's going to shorten the gap to build a
relationship with your current followers which in turn will help you grow your
business a lot faster in 2019 question of the day what was your favorite tip
that we actually covered here on this video I want to know leave them down in
the comment section below and of course like we mentioned at the beginning of
the video we're doing a giveaway and you can win $100 straight to your PayPal and
all you have to do is comment below grow your business
comment below grow your business and we're gonna select a winner in the next
48 hours and announce it and our personal Instagram stories and of course
make sure you like and subscribe on this video so you do not miss the next one
because we always do giveaways on a weekly basis this is my first opinion
with only CEOs helping you grow and monetize your brand business and
influence with social media and marketing
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