3 Steps to Attract Ideal Clients to Your Brand

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(upbeat music)
- In this video I'm going to share the three steps
that you need to take to attract
your ideal clients to your brand.
My name is Kaye Putnam,
I am the Psychology-driven brand strategist.
So happy that you're here.
If it's your first time, welcome.
If you haven't yet, clicked the Subscribe button below
so you'll get notified whenever
I post a new brand building video.
Like I said, my name's Kaye, I help entrepreneurs
change the world with what they know
and we do this by unlocking their innate brand advantage
so they can impact more people and grow their business.
So after working with over 500 students and clients
over the last decade, plus.
I have had the honor and the privilege of seeing
exactly what works, what doesn't and then also
like simplifying my branding strategy process, right?
I think Einstein said,
that if you can't explain something simple
you do not know it well enough.
And that has definitely been my experience
as a brand strategist.
When I first got started,
I didn't over complicate things but I mean I was like very,
very focused on every single little detail.
And then through experience in time
I've seen exactly what matters and what rises to the top.
So like I said, in this video, I'm going to share
the minimum things that you need to do
to attract your ideal clients, right to you.
(upbeat music)
So I am assuming in this video that you already have
some idea of who your ideal client is
or who you think they might be.
I'm not gonna get into that whole process
here in this video, I'm gonna talk about what you do
after you know who that person is.
But let me just say this first because if you don't...
So if you want to attract your ideal clients.
Let's compare this to like making friends as an adult
This is top of mind because my family
has moved from Naples, Italy back to the United States.
And as my husband is looking for a job,
we're gonna be moving to a new place.
And I have to make new friends.
Now we've moved every two or three years.
So I am a veteran adult friend maker.
But that doesn't make it any easier.
And it doesn't mean that the steps are any different
if you're doing it the first time
or the seventh time, right?
And it's the same for your business.
No matter how great you are at serving clients,
you still have to go through the same steps
to get new clients, right?
And if you were like,
if you had the goal
of making new friends as an adult,
you wouldn't just stand outside front of your house
and like wait for somebody to walk by
and strike up a conversation like you might,
but you not gonna make very many friends that way.
They might not be super aligned with who you are
and what you want out of a friend.
So you have to be more proactive about it right?
And before you can be proactive, you have to have a sense
of your own identity to know who you want
to befriend, right?
So if you're really into fitness,
you might go to the gym or a to class to meet friends.
If you're super intellectual, you might go to like
a book club or a library.
Similarly, with your business, you have to make
at least some initial judgment or assumption
about who you want to work with, because you have to.
In step number one, you have to show up where they are.
(upbeat music)
So you don't want to just show up randomly
to random places you want to go
where your ideal clients are actually hanging out.
For entrepreneurs, this could mean something like
in Facebook groups that people are at or conferences
or you could show up in the magazines that they are reading
or on the blogs that they are reading or
as a guest of the podcasts that they listen to.
So you have to make an assessment of you know
who that person is, and then start to make educated guesses.
And then as you get more concrete data,
like actual data driven decisions about where
they're paying attention.
So if you go back to our friend example,
maybe if you're a mom, you're going to show up
at the local park where other moms hang out
so that you can befriend the moms
and if you are a
handmade goods maker,
to connect with people
who buy handmade goods,
you're gonna probably show up on Etsy or you're going
to set up a booth at the local craft fair
during the holidays, whatever,
you have to start making those connections,
you're in the same attention space as your ideal client.
You're aware they're paying attention.
Okay, so that's step number one you have shown up
in a place where they can find you.
And then step number two is to share your values
(upbeat music)
Back in Naples I did go to a playground one time.
And it was on the military post
that we were attached to sort of.
And there were some other moms there.
Now, I wasn't actually in the same conversation as them.
But they were talking about how thankful they were
that they didn't have to live on the Italian economy,
and that they'd never leave if they don't have to,
because I hate driving in Naples,
and some of their friends live off post on the economy,
but that they would never do that because it doesn't matter
how good the view of the Mediterranean is
like they don't wanna leave their comfort zone
That one feels a like little tongue in cheek because
my values are at the exact opposite of that.
Like I wanted to be fully immersed into the Italian economy.
I wanted to just travel as much as possible.
Put outside my comfort zone as much as possible.
So point being I knew exactly as soon
as I heard them talking about this,
that we were not fit, right, because their values
didn't match up with my values,
we were never gonna be close friends
because we didn't have concurrent values.
So as a brand, you need to do the same thing.
So whether that's in a guest blog post
or in a Facebook group, or as an interviewer
of you know somebody podcast show,
you need to be unapologetic about sharing your brand values.
If you need help discovering what those brand values are,
I actually just recently did a video about defining
your core brand values with five exercises
that you can do to figure that out.
So step number one, show up.
Step number two, shamelessly share those brand values
so that you're attracting ideal clients to you
and you're repelling the ones
that aren't going to be a good fit.
(upbeat music)
Step number three of this minimum viable attraction formula,
(laughs)
just made that up, is that you need to demonstrate
that you can solve a particular problem for people.
Now, this is where that friends analogy is kind
of maybe a little bit divergent.
But as a business, you exist to solve people's problems
or to help them change in some way to transform in some way
or to reinforce their identity.
So you need to be clear about the value
that you can offer somebody.
So at the same time that you're sharing your values,
which is like that segmentation tool.
You also need to be sharing how you can help people
and who specifically you help because as a brand
and as a business you again, you have that idea
of who your ideal client is,
you have some sense in your mind of who you want to serve.
So you need to share that context.
I help entrepreneurs change the world with what they know.
So by saying that I'm segmenting out people
who aren't experts, consultants, coaches,
or creating, you know, some type of product
that is based off of their world experience, right?
And I'm also like segmenting out people
who don't have big, like ambitions or dreams
for their brand or for their business.
And this is by design, it's intentional,
and you need to do the same thing.
You need to be very intentional and be very vocal
about exactly who you help and how you like,
what the outcome is that you help people with.
And when you share those two things, your values
and your value, that's when your ideal clients
are going to like their ears are gonna perk up
and they are gonna be like, oh,
I think this person is to me
and then they approach you like,
I'm one of those people and I want that outcome.
And I resonate with you like, I feel like you get me
and then they come to you and they hire you
without having this crazy manipulative sales conversation
or technique or strategy, you're going to naturally attract
your ideal clients when you do those three things.
Alright, show up, share your values and share
how you bring value to the world.
So I hope this is helpful, if it was press the thumbs up
below this video, share an emoji below.
That demonstrates one of your brand values.
Fun little bonus homework there.
So if you love to travel a share a picture of the globe
or a plane, you get the idea.
I want to see what one of your brand values are.
Share it unapologetically in the comments here below
and I'll see you down out there.
(upbeat music)

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3 Steps to Attract Ideal Clients to Your Brand

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